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Local lead generation can give almost infinite ROI

In case you’re wondering if it’s worth the hassle of setting up your own lead generation business, compared to just getting offers from a CPA network. Here’s my local lead generation story. You make the call.

About a year ago, I was involved in renting out real estate to tenants. I’d run about $500 worth of classifieds and display ads in the local media. I had a number of prospects contact me, but they didn’t proceed to make an offer.

I’d also added the property to internal realtor databases (MLS – multi listing services) and that didn’t generate any leads, even if there were at least 20,000 realtors accessing the system.

So I went through some of the most popular community sites in my geographical area (Singapore) and posted a number of ads on these sites. They were a combination of social networks, forums, chat sites. Total investment: about 2 hours.

A couple of days later, I got an email enquiry from a prospective tenant and I brought them to check out the property. They made an offer about 6 hours later. 2 weeks later, I collected a nice $3,500 check from the property agency.

With about 5 hours invested into the deal for a $3,500 ROI (or about $500/hour), looking at possibilities outside the networks can be very rewarding (This is not factoring that the 50+ leads which could be sold or distributed via a revshare basis to other realtors).


If you’re interested in finding out more about local lead generation, be sure to check out my review of Chad Frederiksen’s Local Lead Plan.

6 comments on Local lead generation can give almost infinite ROI

  1. Brian Hawkins
    April 29, 2010 at 12:45 am (4010 days ago)

    Real estate in Singapore is not cheap. Congrats on making the local sale.

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