Internet marketers can take a leaf out of the movie “Peaceful Warrior” and apply techniques for success to their marketing campaigns.

Based on a book by 1964 World Trampoline Championship winner and co-captain of the 1968 NCAA University of California gymnastics team, Dan Millman, the movie Peaceful Warrior contains a number of success lessons.

Dan Millman’s the author of 14 self-improvement books and has served as director of gymnastics at Stanford University and as assistant professor of physical education at Oberlin College.

Here’re some lessons from the movie:

• Focus on the now: Get ride of distractions while work. This’ll include interruptive communication like IM, cell phones, email, twitter. Focus on the now.
• There’s always something happening: Even if there seems to be nothing to do, or nothing going on, keeping your eyes and ears open will open up new opportunities, new promotion methods, new offers. But you have to look.
• Dealing with setbacks: In the movie, the Dan Millman character is set for a place in the Olympic gymnastics team, till he gets into a motorcycle accident and shatters one of his leg bones in 17 pieces. The movie goes through his effort of rebuilding his career and his life, just like most marketers will be picking up the pieces after a traffic campaign gets slapped, or a highly profitable offer is removed.
• The Emotion game: You’ve probably heard/read/seen how emotions, especially a fear of failure – a failed campaign, uncertainty of  a new campaign – can shake a marketer’s confidence. Likewise, I think the movie does a great job of highlighting some of the challenges that almost every active internet marketer will face, and how Dan deals with these issues (not always successfully).

I know a number of marketers have a preferred film to psych themselves up when they’re in need of a motivation fix. Some watch Rocky, some watch Chariots of Fire. Peaceful Warrior is different in that it will psych you up and might fire off ideas for your business too.

Links:

-> Way of the Peaceful Warrior (book)

-> Peaceful Warrior (DVD)