The last 24 hours was an eye-opening experience for me.
I was surfing the Domain Social forum and wow, the scale at which some of these guys are doing domain parking and auctions, and going for big name advertising programs like IntelliText (min 500,000 impressions per month) really blows the mind.
In Asia, we have maybe 15,000 impressions and we’re pretty darn impressed already.
We see someone who’s got $20,000 in affiliate income and we think, wow…. won’t I like to be one of these guys?
Meanwhile, some of our US counterparts who are pulling in $50,000 might be considered average, while $200,000 might be above average.
It’s all a matter of your basis of comparison.
Do we aspire to the a big fish in the Southeast Asian pond, or a small fish in the big global pond with aspirations to eventually become one of the big fish.
Having a hope is the first step.
But then I’ve always believed that hope is for the hopeless.
We need something more than hope, we need an Internet Marketing eco-system to help build the community.
And at the same time, we can’t just rely on talent within our own borders like Jo Han Mok and Ewen Chia, Stuart Tan, Ryan Chua, Rachit Dayal and myself (heh…). We need to do tie-ups and alliances with our colleagues across the border like Jag Senghera, Gobala Krishnan (although he slags us for having no free wireless Internet. Akan datang ok!), Kidino and Zamri Nanyan.
Unless we are able to do more JVs and soon, it’s going to be tougher to break into the market.
Maybe it’s a matter of sharing our resources, after all the pie is big enough for all.