Yes, I’ve disappeared from my own blog since about late 2012. No, I didn’t quit the industry or start promoting some weird MLM.
So here’s a breakdown of what I’ve been up to.
2011-2012: Neverblue affiliate manager
I had a good experience working with some of the top affiliates in the industry. Seeing how they systematize their business and scale was a good example of how you can build a business which generate fairly consistent results on a long-term basis. During my time as an AM, I was part of a team which travelled to Bangkok, Thailand, to conduct the first Neverblue Interact event. It was so popular we hosted 200 affiliates over two days.
Also, as part of the development effort, I organized an overnight hackathon-style training with hands-on campaign building in Singapore. We had some Malaysian affiliates ride a coach from Malaysia to come for the Singapore event. That was pretty strong dedication to spend about 8 hours on the bus each way to come for a workshop. At least one of them has gone on to become quite a successful affiliate.
After I left Neverblue, I did consulting work for clients, primarily running in-house paid traffic campaigns for various verticals. I had a chance to work with traffic sources that typically only large corporates or agencies had access to, which was quite an eye-opening experience. Seeing how affiliates tend to be overpaying for PPV pop traffic, I was getting a good perspective seeing what would be considered good quality leads at $0.50 CPM. That would give a good ROI for most lead gen campaigns.
July 2014: Back to the grind
With client projects finishing earlier this month (July), I finally have a chance to work on my own projects. Despite the inactivity on this block, the backlinks, pagerank are still pretty inactact and some small tests have shown that the market has only grown stronger, especially in the area of social media stuff. I’ll be working on content-based marketing and some cool social media strategies I’ve picked up recently.
Oh, and in case you missed it, I launched a suite of WordPress-related services with a partner, Siggy Gudbrandsson. It consists of a webhosting service, optimized for WordPress blogs and WordPress-powered e-commerce sites. Our own sites which reside on the platform are showing that they are ultra fast and stable after we’ve made server-level tweaks for performance.
The other service is a hand-tuned optimization service for WordPress sites. Siggy will optimize code on the theme and plugin level to optimize site speed, a factor which Google is including in it’s search engine result page (SERP) algorithm.
You can read about the launch of the WordPress optimization services and WordPress webhosting.
Complimenting the WordPress services is the launch of a new blog, AndrewWeeInside.com (nothing major on it yet) which I’ll be documenting as a followalong campaign on this blog.
Stay tuned for some interesting stuff!