Note: This is a paid product review of the WordZe keyword tool developed by Levi from BoogyBonBon.
In the course of your Internet Marketing efforts, you’ll inevitably need to harvest keywords and keyphrases during your site development.
Developing content featuring these keywords helps you rank for these terms in the major search engines, and will ensure that you’re creating content that visitors will find useful and relevant.
Launched in Nov 2006, Levi’s WordZe tool goes beyond just showing search volume alone, it features a number of associated tools too.
Besides the primary keyword research tool, WordZe also features:
- A misspelling/typo tool
- A thesaurus
- A “WordRanking” tool
- Historical/keyword charting tools
There are a number of instructional Camtasia videos and new search marketers will be able to use the WordZe tools fairly easily.
The search parameters allow you to filter out adult, drug, gambling and warez/hacks (pirated software) results, so your keyword lists will be more search engine friendly. (the major Pay Per Click programs do not routinely accept gaming and adult sites into advertising programs).
Here’s a sample search for the keyphrase “affiliate marketing”:
Although KEI (Keyword Effectiveness Index) is listed [Generally the higher the number the better you'll do in monetizing the keyphrase. Derived from the number of searches divided by the number of available results], you’ll need to ensure that your base results and searches are high enough to ensure sufficient traffic flows through for your campaign.
You can toggle the search parameters for “broad” or “exact” match to refine your results and add “expand” and “refine” flags to fine tune your results.
Most of the output generated by WordZe is available for download in Microsoft Excel or text format, so you can further manipulate the data using macros and pivot tables and the like.
What will be useful for the newer marketer is the available of associated tools, and you can migrate the data between the tools to refine your analysis.
You can use the keyword density tool to measure keyword density on specific domains, and cross compare them against other websites. And the “find related keywords” tool will help you expand your keyword list.
The above example shows that you will need to exercise a degree of human intervention, rather than blindly copying the keywords. For example, most of the related keywords for the phrase “Internet Marketing” are not relevant, but the one gem “permission marketing” might help you score more traffic if you optimize your site for it.
Likewise, you can expand your scope to look at your keyword competition beyond the confines of the search engines.
The “WordRank” tool also takes into account other authority sites such as Amazon, Blogspot, Ask, About, Wikipedia and social media like Wikipedia, MySpace and Digg.
WordRank pulls in comparable, such as the above list when I did a test for the phrase “blogging”.
CPA Marketers will likely be drawn in by WordZe’s WordRank geotracking functions:
Down to a city level breakdown:
While it would be foolish to think that WordZe or any other keyword tool will be able to do all your SEO work for you, it is nonetheless, a useful research and analytics tool.
At a monthly subscription rate of $35 per month, or $7.95 per day trial, it’s certainly a tool within the reach of new search marketers.
Check it out at: