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Friday Podcast Episode 12: Where’s Your Internet Marketing Master Plan?

In this episode of the Friday Podcast, I address a perenial question from new Internet Marketers “I’m doing everything right – submitting articles, blogging, but I ain’t made a single dime! What gives?”

The “Stuck Newbie Internet Marketer” syndrome is more common than you might think and I go into some solutions and workthroughs if you find yourself in similar circumstances.

The podcast notes follow (click the “more” prompt)

How do things go wrong when you do everything right? Even if you do know how to do article marketing, set up a blog, familiar with mechanics of PPC.
Yet you’re not able to succeed online.

Why is that?

There’s 2 business elements to every marketing campaign.

  • Tangible — people do ok with this.
  • Intangible — people mess this part up.

What’s missing is the Internet Marketing masterplan.

Solution? Go beyond the small picture (beyond asking what is RSS? What is Paypal)

Move to the macro level issues.
You need to put the pieces of the jigsaw puzzle together.

You can only do it when your hands are dirty, and that means getting involved in IM, even if you don’t know how all the pieces fit together yet.

A well developed master plan is:

  • Integrated
  • Complimentary
  • System-oriented, process-driven

What you must do now:

  • Take action.
  • More importantly, learn from what you did right and wrong.
  • Take notes, keep a record.
  • Learn from what happened, decide on necessary changes.
  • Make amendments to your master plan.

3 comments on Friday Podcast Episode 12: Where’s Your Internet Marketing Master Plan?

  1. Vern Lai
    July 16, 2007 at 9:29 am (4820 days ago)

    This is the first time I drop by your blog and the first time I listen to your podcast. I have to admit, it’s good stuff and right to the essense of things.

    Still have alot to learn from you.

    Keep it coming!

  2. Sudonim
    January 10, 2009 at 9:48 pm (4275 days ago)

    I am really a newbie. I have built a website, am posting to my WordPress blog on a regular basis, have a blogger blog pointing to my Wp, also have a couple of Squidoo lenses, have widgets set up on my WP, am offering a FREE report have had a couple of articles accepted by e-zines,and I am advertising on Craig’s list and Myspace. While i am already getting about 30-40 hits a day on my new site, I am having a problem with building my mailing list. What piece of the puzzle am I missing? I feel like there are probably others in my same boat. Maybe that is something you can address soon? Thanks

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