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15/10/2006

Maximizing Internet marketing returns using PayPal

As an Internet marketer, you will inevitably collect payments and PayPal is one of the better payment providers.

PayPal is:

  • fairly simple to use
  • reliable
  • transaction fees are fairly acceptable for low transaction volumes.

PayPal: Internet Marketing payment provider

Having established itself as a primary mode of payment for eBay auctions, it’s been an easy to transition to becoming a mainstream payment option.

I’d say that the PayPal it’s a reliable way of doing business in your sales volumes $5,000 a month or lower. However, once you are doing sales of at least $10,000 a month you’d want to get your own payment gateway.

I’m not quite at that level yet, so PayPal will suffice for now.

  • New local currency option: Singapore dollars

This morning when I logged into my PayPal account I noticed an option to transact in Singapore dollars.

You may already know that most transactions on the Internet conducted in US dollars. So this option to transact in Singapore dollars is not that attractive unless you are already doing a lot of Singapore-based business.

From the PayPal “Mutiple Currencies” information age:

Buyers:

  • Pay for purchases in your selected currency
  • Payment is automatically converted to your desired currency
  • No need to hold a balance in another currency to send a payment

Sellers:

  • Accept payments directly in your selected currency
  • No currency exchange costs when you withdraw funds to your local bank account
  • Manage multiple currency payments using your current PayPal account
  • Hold one currency balance and still accept payments in multiple currencies

This could be useful because you could collect local currency from buyers in your own country.

The major issue for me about PayPal is that when I want to make a withdrawal, PayPal will convert my existing US dollar account balance to Singapore US dollars (they have a practice of coverting your account balance into your native currency), even though I have a US dollar account.I haven’t done this yet but I’d expect expect that I’d lose out on the forex side of things.

I much prefer to use a services like Xe.com which offers preferential foreign exchange rates.

PayPal: Burn money

Another disadvantage of using plain is that when you receive payment, you will be slapped with a 5% transaction fee. There really is no way to get around this.

Given that this arrangement allows you to collect small value transactions without a monthly charge, I guess this makes for a fair trade.

  • Conversion to native currency policy: A wise move?

PayPal’s practice of coverting payments to local currencies represents some inflexibility on their part because I receive US dollar cheques from various affiliate networks. I am able to deposit US dollar cheques into my banking account without any difficulty.

So why can’t the one of the world’s biggest payment provider do likewise?

After all the US dollar is the world’s most established currencies, isn’t it?

Here’s a way of getting around a loss of potential foreign exchange losses and erosion of your account balance:

  • Keep an eye out for PayPal payment options, these could include services like domain names, web hosting, ebooks
  • Most of the big retailers like Amazon.com, geeks.com accept payment via PayPal
  • Help a trusted friend make the US dollar transaction and collect local currency from them

Having said that PayPal is one of the more established payment providers in the market and having the option available will facilitate payment by your visitors.

They also have a dispute resolution service available, so this will give your clients some peace of mind when they make payment.

It will be my preferred payment provider until my sales transactions ramp up.

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16 comments on Maximizing Internet marketing returns using PayPal

  1. desmond
    October 15, 2006 at 10:17 am (18 years ago)

    hi Andrew,
    May i know what u are selling on ebay? Would like to check your product out. Thanks.

    Desmond.

  2. Paddy Tan
    October 15, 2006 at 12:23 pm (18 years ago)

    If it is a bigger amount to pay or receive, work it out between the traditional T/T payment thru banks. At times can save quite a bit even with the currency rates or charges.

  3. Andrew Wee
    October 15, 2006 at 12:38 pm (18 years ago)

    Desmond: I have been selling some eBooks on eBay, but I have not had much success with that so I plan to relook at my strategy and revise it.

    Paddy: thanks for the suggestion, that will work well for large transactions. At the moment, we’re looking more at Business-to-consumer transactions.

  4. Walter
    October 15, 2006 at 2:02 pm (18 years ago)

    Hi Andrew,

    Stumbled upon your blog while registering at bloggersg.com. Are you the same Andrew whom I met before at one of the IRC forums?

    By the way, do check out my blog at http://www.coolinsights.blogspot.com. Do you know a way to connect to other like-minded marketing bloggers in Singapore?

  6. Danil Xu
    August 18, 2008 at 11:29 am (16 years ago)

    Hi Andrew

    Thanks for sharing. Regularly, I also receive small amounts of USD payment for my products sold on Ebay.

    As an international seller, it would be wise to accept Paypal and USD. However, whenever the money comes home in SGD, Paypal has to earn another cut from us by its retail exchange rate.

    I like your idea of making payments for trusted friends who happen to use USD to buy merchandise from internet. But, how often will they do that to sustain a low USD balance in our Paypal accounts so that we do not suffer the sliding USD value too much?

    Is there another way to go around it? I believe there is. I’m still finding.

    thanks.

    Danil

  7. Andrew Wee
    August 18, 2008 at 5:51 pm (16 years ago)

    Hi Danil,
    Paypal has a Singapore office and you can approach them if you have sizable balances.

    Alternatively, you can buy products and services (eg: from eBay or Amazon) using your paypal balance and use it that way.

    If the amount is smaller (a couple of thousand), the forex conversion will not be more than $10-20, so it should be ok.

  8. Ipaq
    April 8, 2009 at 2:32 pm (15 years ago)

    Andrew, are you saying even if you have a USD checking account they will still convert your USD paypal fund to Sing S$ and let the USD bank convert back to USD again?

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