A major grouse I have with “shopping comparison sites” is that there’s often no “comparison” involved. They’re usually just a bunch of scraped data from affiliate datafeeds. There’s no “opinion” or comparison of the pros and cons of the product. Just a pile of digital trash on the information highway in my opinion.
It’s frequently the same case with Internet Marketing product “reviews” too…You know those ads that go:
“Is Product XYZ A Scam? Check here to find the facts!”
“Don’t Buy Product XYZ Till You Read This Review”
OR my favorite
“An Honest Review of Product XYZ” (yeah right…)
If you head over to the page, you usually see a regurgitation of the marketing material, or just a listing of the product’s specifications, the price and maybe some bogus “bonus”…whoopee…
In my past vocation as a tech journalist, I used to evaluate product and service offerings from the likes of Microsoft, Iomega, Diamond Multimedia, Creative Technology among others. The product reviews were subsequently syndicated on the newswires and online tech portals, so I’ll use the same methodology here as well.
What’s good and bad about PPC Classroom?
First off, the product is pretty comprehensive.
From the product graphic, it looks like:
7 discs (probably a combination of CDs or DVDs)
At least 8 handouts
Super Affiliate Jeremy Palmer’s “top secret” software tool for tracking ad campaigns across various pay-per-click search engines (a necessity once you are spending large amounts on PPC on a daily basis).
Regarding the course structure, it’s geared towards newer affiliate marketers with topics on:
An introduction to PPC and affiliate marketing
Understanding PPC stats
Finding niches and identifying hot demand
Evaluating your competition and building your USP (unique selling proposition)
And the bread and butter of the PPC-affiliate marketing trade, affiliate marketing monetization strategies (more…)
Since the official announcement on the Google blog in January, there’s been widespread expectation that video clips would make their way into Google’s SERPs (search engine results pages). But did anyone expect that video clips would rank so highly?
Here’s some breaking news direct from Affiliate Summit co-founder Shawn Collins: “Affiliate Summit West (ASW) will be held in Las Vegas at the Rio Hotel on Feb 24-26, 2008.” I’ve been rousing my super affiliate posse to get them to block time on their schedules to make it to the event. Will you be there?
Having been to ASW in January, I’d have to say that the trade show experience is very different from educational seminars that most information marketers are used to going to. [Read: Affiliate Summit West 2006 Round Up]
Affiliate Summit brings together a huge network of affiliate networks and service providers. Contrary to what some might believe, the world of affiliate marketing and CPA marketing extends beyond just Clickbank and Commission Junction or CJ for short.
Hearing first hand from the affiliate networks and talking to other affiliates, it’s more an information-sharing type of event, rather than one where you have a speaker “teaching” you.
The afterhours parties are pretty awesome too.
The upcoming Affiliate Summit East (ASE) will be held in Miami, July 8-10.
It’s 10 more days till Affiliate Summit West (ASW) and I’m stoked at the opportunity. (Incidentally, the event is sold out)
It’ll be my first trip to the US in about 4 years and I’m planning to hit Fry’s, Best Buy, get my fill of prime rib and margaritas in Vegas.
Here’s my to do list for ASW:
Attend the great sessions planned
Meet and greet the affiliate managers present, as not many have a point of presence in Asia.
Finally put a face to many of the personalities whose blogs I’ve been reading, or emailing, or catching their web radio programs, or whose forums I’ve been participating on.
Get a Shoemoney t-shirt (one of the new black one maybe?)
Get some nice WickedFire merchandise at their booth
Catch some great parties
This is one of the few times I’d be heading halfway around the world (I’ll be battening down the hatches in Asia to work on a couple of major projects once I get back).