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Are You Going to Be At Affiliate Summit West?

It’s 10 more days till Affiliate Summit West (ASW) and I’m stoked at the opportunity. (Incidentally, the event is sold out)
It’ll be my first trip to the US in about 4 years and I’m planning to hit Fry’s, Best Buy, get my fill of prime rib and margaritas in Vegas.

Here’s my to do list for ASW:

  • Attend the great sessions planned
  • Meet and greet the affiliate managers present, as not many have a point of presence in Asia.
  • Finally put a face to many of the personalities whose blogs I’ve been reading, or emailing, or catching their web radio programs, or whose forums I’ve been participating on.
  • Get a Shoemoney t-shirt (one of the new black one maybe?)
  • Get some nice WickedFire merchandise at their booth
  • Catch some great parties

This is one of the few times I’d be heading halfway around the world (I’ll be battening down the hatches in Asia to work on a couple of major projects once I get back).

So far, I look forward to the opportunity to meet and greet with Shoemoney, Jon F, Anik Singal, PlanetAndrea, Chris Hooley, Scott Jangro, Robyn Tippins, Shawn Collins, Missy Ward, the LunarPages blogging team (including Joe Whyte) and it looks like Pepperjam will have a good presence there too.

I might be approaching some of you to do interviews, so you are forwarned, and perhaps forearmed.

If you’re planning to interview any of the folks at ASW, here’s a couple of pointers from my days as a tech journalist.

  • Do Your Research

Nothing’s more irritating than being asked, ‘What do you do?’, ‘What is your website/blog address?’, ‘Can you explain what you do?’. My all time favourite had to be the story of another tech journalist who went to IBM and asked, ‘What’s a server? Is it some kind of maid or butler?’

We live in the online world. Google your intended target. Use technorati if you need to. Look through PRWeb, scan article directories. Visit their blog/website. Look through their milestones. Read through the past 6 months or 1 year of archives. Look through major trends in their industry/niche. How does that impact them?

  • Be Prepared

If you requested the interview, think through the angle of the story. Don’t expect your interviewee to propose an angle. If you do any copywriting, you don’t have any reason not to be able to come up with an angle for the interview. The interviewee is there to sit in front of you and answer your questions. Look at your research, figure out the angle.

  • Be Thorough

If you’re asking the questions, follow a logical sequence and be thorough.

Use the ‘inverted pyramid’ content structure (starting in general terms before coming to specifics questions). Think like your reader. How would you like the information to be presented? Structure your questions in that manner.

Note down key statistics and facts, list your questions down so you can refer to them.

If your interview subject sidetracks, bring them back to focus.

Coming up with quality content requires laser-sharp focus.

If your subject is getting majorly off-point, gently interrupt them and bring them back to your original question.

  • Assembling the Jigsaw

Newer interviewers tend to follow a chronological sequence when presenting the interview. I’d suggest reorganizing your information to follow themed segments might be more useful for your reader.

A major shortcoming of verbatim transcripts is that related points might be scattered through the discussions. This tends to present a somewhat schizophrenic picture, unless your subject is very used to being interviewed.

  • The Biggest Success Factor

It’s related to adopting a reader-centric approach to interview. If you’re able to present the information clearly to your reader, you’ve succeeded.

PS: If you’ll be at ASW, leave a comment below or drop me a note via the contact form, including your email address. I’d love to meet up.

10 comments on Are You Going to Be At Affiliate Summit West?

  1. Char
    January 10, 2007 at 10:56 am (5008 days ago)

    I’d love to be going! Las Vegas is one of my favorite places for fun and it would be so much fun to meet all these people face-to-face. Have fun and I can’t wait to read all the reports.

  2. Andrea
    January 10, 2007 at 12:03 pm (5008 days ago)

    I think i need to start liking tequila cause I don’t think we’ll find cheap jack and cokes!

    Vegas Baby! weeeeeeeeeeeee!

  3. andrew wee
    January 11, 2007 at 2:08 am (5007 days ago)

    Maybe next time (though there’s no time like the present!)

  4. Joe Whyte
    January 11, 2007 at 12:11 pm (5007 days ago)

    Lunar pages marketing team rolling deep yo!!!!

    I hope you don’t get the vegas bug and just up and move andrea! I know its your first time and all so it should be a blast!!!

    Wickedfire is not hooking me up andrew :-(

    Its all good because tryst should be really cool!!!

    -Joe Whyte

  5. Andrew Wee
    January 11, 2007 at 11:32 pm (5006 days ago)

    Hey Joe,
    Perhaps you could score me an invite to tryst?
    WhoIsAndrewWee.com rolling deep yo!


  6. Mike Peters
    January 12, 2007 at 2:03 pm (5005 days ago)

    Hey Andrew,

    Make sure you get there a day ahead of schedule to get over the killer jetlag. I did my share of travelling between our NY and Israel offices so I know what a 24 hour door-to-door can do to your system.


    See you in Vegas


  7. Andrew Wee
    January 13, 2007 at 3:34 pm (5004 days ago)

    I’ll be reaching Vegas on Sunday afternoon, at the tail end of the trade show.

    Likely before that I’ll see if I can acclimatize myself to the time zone. I’m about 14 hours ahead of the US.

    It’ll be an interesting experience for sure.

    PS: I used to do 20+ hour commutes from Singapore to Ohio, but it’s been a few years…

  8. Pam Hoffman
    June 19, 2007 at 3:44 am (4848 days ago)

    Thanks for the great tips Andrew! I am interviewing people very, very soon for my blog and these will be invaluable.

    BTW, I was born & raised in Ohio – why were you commuting to Ohio? (does that explain your excellent English?)

    I’m _so_ glad I found your blog,

    Pam Hoffman

  9. Andrew Wee
    June 20, 2007 at 4:31 pm (4846 days ago)

    Hi Pam,
    I went to school in Ohio.

    Well, English is the major language in Singapore.

  10. Pam Hoffman
    August 4, 2007 at 8:11 am (4802 days ago)

    Hi Andrew!

    Where did you go? Which school? Any particular reason you picked Ohio &/or that school?

    Just curious,

    Pam Hoffman

    p.s. thank you for info about Singapore – i’m woefully ignorant of the area.

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