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Video Clips Dominating Google Search Results? And It’s Traffic Generation Implications

Since the official announcement on the Google blog in January, there’s been widespread expectation that video clips would make their way into Google’s SERPs (search engine results pages). But did anyone expect that video clips would rank so highly?

Take the SERPs for Internet Marketer Rachel Rofe:

rachel rofe

Her video clip shot during the recent JV Alert seminar is a blurb for The Next Internet Milionaire. Yet it comes in as result 4, a little below her MySpace profile, personal blog and LinkedIn profile.

It certainly looks impressive.

Another search for Internet Marketer Anik Singal, shows a clip from Affiliate Summit 2006 East coming in as result 8 out of 69,300.

anik singal

This result ranks above his ezinearticles profile page. Pretty amazing.

And expanding the “+ Watch video” tab, opens an embedded player:

anik singal

So you need not even leave the SERPs to view the video.

Pretty impressive.

Search Engine Land’s Barry Schwartz also notes that revshare video site MetaCafe’s clips are appearing in Google Video’s results.

If traffic is going to be consolidated at Google’s web properties, would traffic be involuntarily “stuck” at Google or one of its subsites?

More importantly, is this going to be a “good” thing?

Another interesting development has been my discovery of an additional search tab:

google search options

For a brief moment, I was able to pull up an additional table with additional options.

I wasn’t able to replicate this result, but it certainly shows that there are more comprehensive search options in store.

Will video be the next step in Google’s content indexing strategy after text-based information?

All the signs seem to indicate so.

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