After Darren Rowse’s recently concluded Reviews and Predictions Writing Project, when things have slowed down a little, I’ve finally a chance to look at the other entries.

As Darren mentioned, whether anything you write actually gets read, depends on your title. Whether it’s a website, a blog entry, the name of a blog, the title of an ebook, everything depends on:

• Keywords in the Title: Examples include monetary amounts: “$100,000”, names of prominent individuals “Britney Spears”, “Matt Cutts”, “Shoemoney”, “Yanik Silver”
• Eyecatching Phrases: “Blog in Your Sleep”, “Autopilot Income”, “Floods of Traffic”
• Scarcity: “Christmas Promotion”, “Limited Edition”, “Next 5 Readers only”

I’m looking through the titles and there’s a very obvious contrast between a generic title like “Looking Back at 2006” and “My Predictions for 2007” which are Continue reading →