Hello world!
As we enter the middle of January 2017, it’s worth looking back on the past year.
More importantly, if you’ve been reading my content, you’d realise that the last entry was Jan 7, 2015.
So what’s happened over the past 2 years?
The last couple of years have been hectic ones, as I received more gigs to do (more…)
I’ve created a new podcast which will contain tips and techniques on enhancing your online business, plus some of my thoughts on issues affecting the industry. The podcast will only be circulated via an email list.
Check it out here: Members Only Podcast
Rebecca Kelley, who’s established a reputation during her time at SEOMoz, as a blogger, consultant and participant in the SEO community is a bit of an engima. She has a background in communications and Spanish from the University of Washington and stumbled into the world of search engine optimization.
Rebecca’s just taken up the portfolio of Directo of Social Media at internet marketing consultancy 10e20, where she’ll be taking up blogging duties on the 10e20 blog as well as take up social media work with clients.
I had the opportunity to invite her on the Friday Podcast where we talked about:
- How she got involved with search engine optimization
- The role social media can play in job searches
- Which are the relevant social networks now
- How companies can better use social media in their branding and marketing
- Key elements that can make or break your social media campaign
- The big picture view for social media. What users are looking for, how to make that traffic work for you?
- An example of a company which is using social media effectively and how they’re doing it
- Her new role at 10e20
Check out the podcast below:
Links:
Rebecca on Twitter
10e20 blog
10e20
Mediocre Athlete
Fresh Edge Media
If you weren’t observant, you probably wouldn’t notice Kyle Irwin, who does by the nickname “xkyleirwinx” on the WickedFire affiliate marketing forum.
As a programmer, Kyle’s approach to affiliate marketing involves a great degree of automation and he’s been able to roll out a successful campaign on MySpace’s MyAds network promoting CPA offers. The project involved the mass creation of advertiser accounts about half a year ago.
During his time on the Friday Podcast, we talked about:
- How he got started in affiliate marketing
- Tips on PPC strategies and how to incorporate automation in your affiliate campaigns
- Campaign organization and an example of demographic targeting in a live campaign
- How to manage your time effectively, especially if you’re married and have kids and how to stay in shape
Kyle gives his uncensored, in-your-face take on starting and building your affiliate business.
Check out the podcast below:
Links:
Kyle on Twitter
CashTactics.net’s head blogger and an experienced affiliate Kris Trujillo stopped by the Friday Podcast to give his opinion and insights into issues that affiliates might face as they work on their campaigns.
Some of the issues we discussed included:
- Kris’ affiliate wishlist for CPA (cost-per-action/cost-per-acquisition) networks
- His top picks of CPA networks (including the top 2 – Convert2Media and Market Leverage)
- CPA offer databases (including CashTactic’s new branded offer database in conjunction with Offers202)
- How to get the most out of your relationship with your affiliate manager
- His recommendations for affiliate campaign management software (Tracking202 and Prosper202)
- CashTactics’ plans for Affiliate Summit East
- A teaser for his upcoming project with Ian Fernando
Check out the podcast below:
Links:
Jim Lillig is a colorful character – in the best possible way imaginable.
Having been involved in brick-and-mortar businesses, operating mature entertainment website MrSkin.com, speaking multiple times at Yanik Silver’s highly rated Underground workshop series, operating seafood retailer Lobster Gram, and finally launching his own affiliate network, Offeratti.
It’s hard to imagine Jim as someone able to sit still. He rarely does, and just like the last time he came on the Friday Podcast in January this year, Jim was chatty and gave a number of great tips to both affiliate marketers as well as lessons from launching his own affiliate network.
Here’re some of the topics we talked about:
- 6 months on – lessons learned from launching the Offerati affiliate network
- Combat affiliate fraud – how to work towards “zero fraud” on your affiliate network
- How international affiliates, especially from Asia and Europe can increase their chances of getting accepted by affiliate networks and CPA networks
- How Offerati’s MONKS system improves conversion rates for affiliates and how it works
- Tips for new affiliates launching their first campaigns
- Why and how you can incorporate predictive keywords and demographic targeting into your campaigns
- Plans in the pipeline for Offerati
Check out the podcast below:
Links: