Having worked in a newspaper paper, I can see the great divide between old line media (aka newspaper, local television) and new media, especially Internet-based ones.

For one, as a content publisher in Singapore,New York, Malaysia or London, can you imagine the rammifications of having readers from Africa, Italy, Germany, Taiwan and Japan?

It’s not something that content owners or bloggers consciously think about. But it does have implications on your online success.

What would it mean to have a loyal cadre of fans in Berlin? Or Austin, Texas? Or Osaka, Japan?

It would not only have an impact on your geographically-diverse community, but it would ultimately affect your bottomline too.

So think about it this way: articles, press releases and blogging are content authority methods 1.0.

“Content authority” is more complex way of saying you put out good content and are respected.

Your readership is very much limited to the people in your blogosphere, or the sources that pull content from the article directory.

Content Authority Method 2.0 would then move into content syndication, where your content is proactively propagated through the Internet.

What does this mean?

You are being given content authority by other high authority content sites.

If you use the SEO analogy, you are being given a ‘content backlink’ by a high authority source.

But instead of better PageRank or SERP rankings, you are building up (more…)

• Internet Marketing Branding
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Yes, we know Alexa isn’t accurate, in fact it has a number of blindspots, but it’s a easily accessed public web metric. But for checking out the Web2.0-ness of your site, you might like to check out URLFan.com.

What is URLFan?

If you’re a “Web2.0-ish” person, you’d want to check out this metric type site which ranks sites according to their RSS feeds.

The site description says URLFan is “currently parsing hundreds of gigabytes of RSS content a day”

As of my last visit, URLFan’s stats stand at “Reading 746,006 feeds, parsing 41,334,923 posts, ranking 1,844,043 domains”

Bear in mind that the criterion for ranking is popularity of web feeds. As you know, RSS (really simple syndication) is becoming more widely adopted as the distribution technology of choice for content syndication, whether it’s into your Google Reader (or it’s equivalent at your My Yahoo! page) or the Mozilla Thunderbird email/RSS client.

Out of curiosity, I pulled the top ranked sites according to URLFan:

With content sites, not surprisingly, dominating the top positions.

Interestingly, YouTube and Flickr, rank highly despite the fact that the bulk of their content is video and graphic-based. I suspect it has to do with the content’s title and tags.

The lesson here is if you’re not already tagging your content, you should start today!

I thought it’d be interesting to see how bloggers ranked, so I (more…)

• web analytics
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