Tag Archives: geotargeting

Geotargeting As Censorship Mechanism?

Segregating your traffic by geographical location is a useful thing and is known in the search engine marketing circles as “geotracking”, but you could go one step further and target specific traffic based on geographical location using the cryptic practise known as “geotargeting”. But what happens when it’s used to block access to users based on their geography?

Witness:

Pandora.com

So now I’m not able to use my favorite music service at Pandora.com.

Pandora works in the following fashion: You select your favourite artist and the service makes Continue reading

Enhancing Affiliate Marketing Revenue Through Geotargeting

As most of the merchants and affiliate networks are based in the United States, most CPA (cost per action) and affiliate marketing offers targeted US-based consumers, although there are more international offers available.

Savvy affiliate marketers will use geotracking scripts to ensure that relevant offers are served up to their audience.

world

With that being said, toggling geographical preferences in Continue reading