Hegemony (from Wikipedia): is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force.
Following up on my “Blackhole SEO and Your Internet Business” post last week about high authority sites sucking up SEO linkjuice and pointing out using nofollow links, or worse yet, internal site pages or resource pages, I was conducting some research for a project when I came across an eBay partner (affiliate) network blog post.
Obviously, an auction site (or “digital marketplace” if you prefer that term, publishing blog posts about content publishers generating affiliate income is going to draw some interest.
eBay, from my experience, has taken a fairly non-supporting position towards affiliate marketers on it’s network, so seeing them point to (more…)
Michael Gray AKA Graywolf has been twittering about Blackhole SEO posts from the likes of Aaron Wall and Quadzilla recently. Although he hasn’t published his own post yet, it’ll be something to look forward to.
A couple of days ago, Michael Gray AKA Graywolf posted a controversial post “Is the BlogHer Conference Guilty of Sex Discrimination” – lambasting the event for not including male speakers (although they were welcome to ask questions during the sessions and speak at open mic sessions).
While I won’t go as far as to call BlogHer founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins “evil and sexist pigs”, it’s worth looking at whether Michael is justified in his accusations.
I took a look at the BlogHer 08 brochure, a massive 50-page PDF including the conference schedule and speaker profiles and the lack of male speakers stood out.
Is it wrong for an event to exclude male speakers?
I guess it would be easy for conference organizers to point to speaker submissions or to a speaker email link and say that they’re opening the doors to male presenters. It’s another thing to go out and proactively seek out and invite qualified presenters outside of your normal demographic (eg: mommyblogger, seo experts, ppc specialist, daddy bloggers, etc).
Linkbaiting on social networks like MyBlogLog, MySpace and BumpZEE is common, especially when Internet Marketers use pictures of bikini-clad women as their avatar.
While there’s nothing intrinsically wrong with the practice, I feel that it sets up expectations that the blogger or website owner will have to deliver on once the visitor lands on your page.
If you can keep your readers happy, you’ve laid the foundation for a successful and low cost (possibly free) traffic generation model.
The sad reality is that more than 90% of the sites using such techniques have average (and usually sub-standard) poor content.
At best, this is gimmicky in my opinion and best used for one-off, throwaway adsense-oriented traffic.
But if you’re a serious Internet Marketer in this for the long haul, you’d do much better to build your brand, which means either using your photograph, or an image which represents your online presence.