Three industries have traditionally led early adopters for technology. The adult industry, the gaming industry (aka gambling) and the computer gaming industry.

For example, a large portion of the VCRs (video cassette recorders) success was due in part to the release of adult movies on VHS tape, freeing people from having to go to ‘adult theatres’.

Gaming companies are one of the biggest users of email marketing.

Likewise, high end gaming peripheral manufacturer Razer is leading the charge in it’s online communication efforts. Continue reading →