Geordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search engines.
Having left affiliate management, Gerodie’s focused on his new venture as an affiliate marketer and actively oversees and manages several properties with his business partners.
I invited Gerodie on the Friday Podcast to get his insight on:
Techniques on setting up and optimizing PPC and SEO offers
How your AdWords account history can impact your PPC campaigns
PPC bidding strategies
His perspective on spytools and analytics services
How to continually keep yourself motivated to succeed and scale your business
The thing about internet marketing is given the constantly changes, you can expect a lot of excitement (or stress) in the field.
If you’re relying on organic traffic generation methods, especially from the search engines, there have been recent developments which may cause a change in your strategy.
Changes in ranking alogorithmn like Google PageRank (a number of websites and blogs saw their PR score drop by 1 or more in recent weeks) and Alexa rankings have fluctuated greatly since the system was change a number of months ago
At the recent Affiliate Summit, Seer Interactive founder Wil Reynolds and SEO veteran presented some of his latest techniques in optimizing your website rankings in the search engines.
Affiliate Summit co-founder Shawn Collins recently uploaded Wil’s slides from his presentation together with other presentations and they can be access here: Affiliate Summit East 2008 presentation slides.
From his “My Favourite 5 SEO Strategies Exposed” session, one of the items Wil talked about was Google’s recent Knol, or knowledge aggregation site.
Located at Knol.google.com, the site seems like a combination of Squidoo in that users can create topic-focused resource pages, with the authority of a Wikipedia.
Google search engine ranking team Google Fellow Amit Singhal published a blog post “Introduction to Google Ranking” at the official Google blog.
While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.
Principle 1: “Best locally relevant results served globally”
Amit’s assurance that they operate on the “no query left behind” principle, meaning every user query gets the most relevant results, is yet another assertion that the “user experience” more so than the affiliate marketer, SEO or even adwords advertiser’s interest is given priority.
If you’ve been following developments (and educated guesses) in the SEO field, you’ll know that meta criteria like “time on site” and other deeper level criteria from Google Analytics (and no doubt, Google own deeper level analytics, and possibly algorithms derived from basic analytics) are being incorporated into these ranking factors.
I applaud the SEOs who’re on the leading edge in following and sometimes trying to step ahead of Google to rank higher in the SERPs. For the average internet marketer, developing a long term sustainable business model and providing original, quality, link worthy content is probably the best route for now.
Principle 2: Keep It Simple
What’s simple to a UC Berkeley or Carnegie Mellon comp sci major might (more…)
We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.
Some examples of the convergence of SEO and PPC:
You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).
In addition, I use the reverse method: Looking at (more…)
Geordie Carswell was formerly CEO of affiliate network RevenueWire and a panelist on the “traffic generation and monetization tips for affiliates” at this January’s Affiliate Summit. Besides an expertise in PayPerClick strategies, Geordie’s a well-rounded marketer, using a variety of techniques to generate traffic and rank well in the search engines.
Together with my buddy