In reply to my Speedlinking post, “Sleepy Blogger” Robyn Tippins left an interesting comment “I still don’t know exactly how I feel, long term, about PPP, but I’m interested in the roads they’re traveling.”

Robyn certainly echoes the sentiments of bloggers who’re focused on building a brand.

In case you’re not familiar with paid posting, it works like this:

A company contracts a paid posting service provider to get bloggers to blog about their company, product or service. Usually, the stipulation is that the post must contain a backlink to the company. Bloggers may be required to post pre-written (usually positive-slanted) content and there may be safeguards to ensure they don’t post any negativity about the subject.

Payment for a single post varies, typically ranging from $10-20, and going up to $100 or even more (though that might involve making a video clip, posting it to YouTube and featuring it on your blog).

I’d signed up with some of the paid posting networks and wasn’t Continue reading →