Traffic is the lifeblood of every website.

You can have the nicest looking website, with original content and the perfect opt-in page.

But if you don’t have traffic, especially qualified traffic coming to your site, your online venture might come to a screeching halt, not to mention you might end up with a list of one (that’s yourself).

Which was why I found Ewen Chia’s Web Advertising Secrets an easy product to promote.

Containing more than 20 different traffic generation methods, at it’s $97 price, it’d generate it’s value in adsense or affiliate marketing income very quickly.

Fast forward a few months and Ewen’s taken Web Advertising Secrets off the market.

And I’d been left with a gap in the ‘traffic generation’ niche for the Internet Marketing suite I put together for my DigitalKeiretsu community.

It’s fortunate I met up with Ross Goldberg who specializes in SEO.

Ross who? you might ask.

You might’ve seen Ross’ articles under “Ross M. Goldberg”

What you may not know is that Wisconsin-based Ross is a partially paralyzed disabled veteran of the Iraqi war era.

He opened Memory Foam Furniture and was one of the largest bedding stores on eBay, clocking up $400,000 in sales and $100,000 in profit in its first year.

He soon set up his own website, spending hundreds of hours developing expertise in SEO to drive traffic to his site. The site currently has Google PR (pagerank) 5 at the time of this blog post.

Ross’ new product Traffic Masters 2007 focuses on traffic generation.

In this, he gives an insider’s perspective (having used the methods himself) on:

• Classic Methods: such as Pay Per Click, Web Directories, SEO, Article Marketing
• Web2.0 Methods: MySpace, YouTube, Social Bookmarking
• Shopping Sites: Google-based/Froggle, Auctions, Coupon Sites
• Offline Methods, Direct Marketing, “Off Beat” Methods, Traffic Tactics and more

Ross has done the grunt work for you and it’s readily apparent in the depths of information for each method.

He has also painstakingly listed the Pageranks for the various directories he uses.

What new Internet Marketers will appreciate about Traffic Masters is that Ross guides you in a step-by-step manner in using each method.

Granted, within an 86 page ebook, he wont be able to go through the “Run Your Browser, go to “Google.com”, enter “Article Submission”, micro level steps that a “Dummies” or “Idiots” computer book would go into, but I think it leaves the book addressing you in a more intelligent manner.

But what if you get stuck?

Ross has thoughfully included two support mechanisms:

• Email course to guide you through the traffic generation process
• Members-only forum where you can direct traffic generation questions directly to Ross

Included in the product pack are related tools and software which will help automate your traffic generation process and give you an edge up in lead generation. He’s also included a list of Private Label Rights bonuses which I haven’t had a chance to check out yet.

Bottomline:

Is Traffic Masters 2007 worth investing in at the launch price of $97?

While you could invest that amount in Pay Per Click traffic and generate one-off traffic for your website, my feeling is that investing in Traffic Masters will expand the range of traffic tools at your disposal.

Many of Traffic Masters’ strategies are low cost or free, so you can get massive leverage from using them.

My suggestion is that newer Internet Marketers will find this an instructional and practical read.

Experienced Internet Marketers will find that it fills in the gaps in their traffic generation strategies and is a good reference to have on hand.

Check out the product for yourself:

–> Traffic Masters 2007