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So You Want To Be A Video Blogger…

My friend Rachel Rofe won a bunch of cool prizes including cash, a MacBook Air, Brian Gardner’s Revolution Theme wordpress templates, shopping cart software and a Flip Ultra camera from Webmaster Talk recently and started posting videos on her blog at RachelRofe.

Video is a powerful branding medium, especially if you personalize the channel, rather than merely to fire out product launches or marketing announcements.

If pictures say a thousand words, I think video easily convey 10,000 words or more.

Some observations I’ve noticed about video:

  • Brevity is great: people have short attention spans. If you can convery you point in 1-2 minutes, just do it.
  • Content is still king: you need to include something useful in your entry. There’re too many “seinfeld” videos (about nothing) out there already.
  • X-Factor: Either you have it or you should go find it…But it has a lot to do with your personality.

Check out one of Rachel’s video’s below. I like the hair flipping and low-grade swearing at the end. Adds color!


Rachel’s headed for Cancun and I’m sure there’ll be some interesting videos coming out of the trip.

4 comments on So You Want To Be A Video Blogger…

  1. hyperX
    June 18, 2008 at 2:33 pm (4482 days ago)

    Yes, video blogging is an effective way to express the information you wanted to tell. However, the biggest disadvantage will be the internet connection bandwidth which slows things down, at least in certain country like Malaysia. Our internet connection is between 384kbps to 1mbps which will need users to pause the video in order to wait the stream to download the video first for uninterrupted video.

  2. Glen Allsopp
    June 18, 2008 at 3:28 pm (4481 days ago)

    Hey Andrew, a little unrelated

    I just subscribed to your feed again and realised why I had to unsubscribe in the first place, full text feeds.

    Any chance of getting those in place?

  3. Debby Phillips
    June 25, 2008 at 11:08 pm (4474 days ago)


    I think video blogging is going to explode over the next year or so. With the Flip camera it makes uploading video to the internet a breeze.

    So…. when are you going to start video blogging? We would love to see some video posts. :)


  4. Andrew Wee
    June 26, 2008 at 6:10 am (4474 days ago)

    Hi Deb,
    If you do a google search for “site:whoisandrewwee.com monday question” , you’ll find some of my earlier video blog posts.

    I didn’t feel that I was able to add more value adding the video element, so I’ve gone the audio podcast route for now.

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