My friend Rachel Rofe won a bunch of cool prizes including cash, a MacBook Air, Brian Gardner’s Revolution Theme wordpress templates, shopping cart software and a Flip Ultra camera from Webmaster Talk recently and started posting videos on her blog at RachelRofe.
Video is a powerful branding medium, especially if you personalize the channel, rather than merely to fire out product launches or marketing announcements.
If pictures say a thousand words, I think video easily convey 10,000 words or more.
Some observations I’ve noticed about video:
- Brevity is great: people have short attention spans. If you can convery you point in 1-2 minutes, just do it.
- Content is still king: you need to include something useful in your entry. There’re too many “seinfeld” videos (about nothing) out there already.
- X-Factor: Either you have it or you should go find it…But it has a lot to do with your personality.
Check out one of Rachel’s video’s below. I like the hair flipping and low-grade swearing at the end. Adds color!
Rachel’s headed for Cancun and I’m sure there’ll be some interesting videos coming out of the trip.