Web analytics are a necesary part of your Internet Marketing operations because it gives you an idea of where your visitors came from and their behavior on your web page. The Alexa toolbar is one of the tools which I have covered previously, but recently it does not be giving you an accurate picture of my website traffic.
Here’s a shot of my blog stats stats from awstats (awesome web stats), the analytics program which comes with my Bluehost web account.
On a month-on-month basis, the stats are increasing from Jan to hit a high in May.
Yet Alexa reports:
A high in January, then plunge in April and a further plunge in June.
I’ve checked a number of sites too and their ratings seem to have dipped quite significantly.
It could be due to getting more traffic from visitors who don’t install the Alexa toolbar on their computers. But assuming the people with Alexa on their machines continue to visit your website, why should the stats continue to drop?
If you’re using your statistics in planning your traffic campaign, you might want to take Alexa’s rankings with a pinch of salt and go with awstats or Google Analytics instead.