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Apple’s Safari Browser For Windows – An Internet Marketer’s Review

Apple founder and CEO Steve Jobs threw down the gauntlet at Apple’s annual Worldwide Developer Conference in San Francisco, announcing the launch of Apple’s Safari browser for Windows. The upcoming Apple vs Microsoft battle promises to be more exciting than Microsoft vs Netscape a couple of years ago. But what does it mean for Internet Marketers?

apple safari browser

For starters, the Apple browser is pleasantly looking.

In my book, Microsoft Internet Explorer is probably the ugliest browser. Mozilla FireFox is pleasant to work with, although Flock the Social Browser (loaded with Web2.0 functions) remains my favorite (and I’m composing this entry within a Flock window now).

Safari shows promise.

Among it’s features:

  • Tabbed browsing: (If you don’t have 30 open windows, you’re not a hardcore Internet Marketer…yet)
  • Built-in RSS Support: To monitor late breaking developments and changing content on blogs and social sites
  • Pop-up blocking (maybe not such a good idea, since you might want to view popups)
  • Enhanced search features

Safari is positioned to be the Apple’s “killer app” with supposed close integration between it’s upcoming pda/phone iPhone, iTunes and Safari in the works. But does Safari really work for Internet Marketers?

Worryingly, Safari has “Private Browsing” which blocks all cookies from being lodged. This means analytics tracking might not be as effective.

Even worse, for affiliate marketers, your affiliate commissions, tracked by cookies might not be registered.

Browser Plugins:

Safari’s plugin options include media choices like Flash, Acrobat, Quicktime, Real Player and Windows Media player.

Using Safari will mean that I’m surfing “blindly” without my Mozilla-compliant analytics plugins running on FireFox or Flock. I won’t be able to track Google PageRank or Alexa ranking easily.

Safari has a Google Search toolbar built-in, which is helpful.

Strangely, my WordPress control panel didn’t display properly, so even though I’d planned to file a blog entry using Safari, I switched to Flock because the writing panel was “screwed up” and didn’t display correctly.

Safari seems to install quite a number of DLL device drivers, so I’d recommend installing it on a secondary computer. Safari is in it’s Beta, so there could be some unforseen crashes.

Safari could have some potential, but I’ll be sticking to FireFox and Flock for now.

>>> Apple Safari

7 comments on Apple’s Safari Browser For Windows – An Internet Marketer’s Review

  1. Natron
    June 14, 2007 at 12:01 am (4881 days ago)

    Do you know if Safari supports Microsoft Active Directory authentication? I would think this would be crucial for acceptance within the business world.

  2. Andrew Wee
    June 14, 2007 at 4:14 pm (4880 days ago)

    I’m not sure, but I believe the Apple development team would be pretty proactive enough to answer any questions you might have.

    It seems very much a consumer browser.

    To give you an indication, my WordPress “Write Post” panel didn’t display correctly and the content got corrupted with strange formatting. I ended up having to type the entire post again within Flock.

    An interesting browser for casual surfing, I’d still go back to FF and Flock for heavy lifting…

  3. Vido
    June 17, 2007 at 12:56 am (4878 days ago)

    Hey Andrew,

    nice article. I think I’ll stick with Firefox, though. Plus I read on cnet.com that not only Safari is slower than both IE and FF, but it has many security holes yet to be fixed.

    I never tried Flock, though. I’ll google it now, it seems you like it a lot!



  4. Andrew Wee
    June 20, 2007 at 4:35 pm (4874 days ago)

    Hi Vido,
    Try Flock, you’ll find it kicks butt.

    Apple has released a number of security patches in the last couple of days.

  5. Elizabeth
    June 17, 2008 at 12:49 pm (4511 days ago)

    i see to be having trouble with video and some music on the safari browser, it tells me that it does not support MIME something or another and i dont know what to do. can someone help me????

  6. Clark Donaldson
    May 28, 2013 at 10:47 pm (2705 days ago)

    I was wondering how to improve my business. Then I finally visit this blog, i found something interesting and helps me to understand my way to improve my business. Great blog!

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