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January 2008 archive

Monetizing Facebook Applications – An Insider’s Look

jason bailey chickenholeIf you’ve wondered how Facebook Applications can be effectively monetized, one of the players in the market is Jason Bailey AKA Chickenhole (right).

Jason’s one of the super affiliates that I’ve learned a number of techniques from and he’s also one of the partners at CPA network Millnic Media.

I had a chance to talk to Jason and he’s mentioned that he’s spending lots of time monetizing the Facebook social network through the applications.

If you’re still wondering about the financial viability of developing a Facebook App, Jason talks about how a particular app generated $1 MILLION in a week (did I get your attention?), and how the arbitrage mechanics work on Facebook.

In fact, to get an insight, you might want to check out the presentation he gave at a Facebook Developer’s Garage in Vancouver last October.

Check these videos out:


As a bonus and if you’re new to CPA marketing, Jason also explains the mechanics of how zip/email submits (more…)

End of The Road For Facebook Apps?

Not literally the end, but I feel I am fast developing the same level of Adsense blindness towards Facebook app install requests.

Here’s what I face each time I click on my “Home” setting on my Facebook profile:

facebook apps

Keep scrolling…

facebook apps

Click on the “more” tab below and keep scrolling…

(more…)

WordPress 2.5 Out In March

Pound-for-pound, WordPress is my preferred blogging platform of choice, in terms of flexbility, customization and ability to optimize for SEO and traffic generation.

The current version, 2.3, still has a number of issues yet to be resolved, but the great thing is that the Automattic and third-party plugin developers are constantly chugging away at the hardest working blogging platform in my eyes.

Ryan Boren, part of the WordPress development team, just put up his “s/2.4/s.5/g” post that the WordPress development team will be skipping WordPress 2.4 and releasing WordPress 2.5 in March, together with the promise of “some big new features”.

What’re the “big new features”?

No secret really, if you check out the WordPress roadmap.

If you drill down to the specific WordPress 2.5 milestone level, you will find details of some of the features being worked on.

For example, WP 2.5 will have the ability to search through static “pages”, in addition to the “posts”.

Tweaks for WP plugins and cache (which should give better blog performance, as a cache file would require lower resource overhead compared to a .PHP script), uploading of flash and 3gpp files.

And a host of other features designed to make WordPress an easy platform for new bloggers.

For the comprehensive and somewhat gory list of WP 2.5 milestones, you can look here.

WordPress bloggers can rest easy knowing that the development team is on it…

Bump Your Internet Marketing Expertise With Podcasts

In addition to producing my own Friday Podcast series, a major source of information for me is listening to audio programs and podcasts.

I probably spend about 1-2 hours each day driving and where I used to listen to music, then later switched to listening to news programs like the BBC, I’ve since switched to listening to podcasts a couple of months ago.

Why listen to podcasts? I personally would absorb more information out of a book, especially since I like to mark them up, but a podcast is a good way to multi-task, especially if you’re short on time and a great way to find something to do while you’re driving, exercising (I’m shooting for at least 2 hours of exercise a week to fight the flab), or while cleaning my desk or doing paperwork.

My personal preference is to go for programs with useful content, although I do like the occasional “talk radio” style podcast with hosts who are doing a “Seinfeld” (ie a podcast about nothing…) but generally that doesn’t take up more than 5% or 10% of my listening time.

If a podcast contains very good information, I’ll make a mental note to go through it again and take down notes.

Here’re some of the podcasts which I listen to and (more…)

Friday Podcast: Rachel Honoway On Affiliate Marketing Trends

On the sidelines of PPC Classroom Live in Vegas last month, I got a chance to talk to affiliate industry veteran Rachel Honoway.

Rachel has been in the industry since 1997, starting as an intern at KowaBunga! Technologies, maker of the MyAffiliateProgram (myAP) affiliate tracking and management platform, and following it’s acquisition by Think Partnershi, was promoted to VP of marketing and client services.

rachel honoway and andrew wee

Most recently, Rachel has taken on the portfolio Vice-President, Marketing at Anik Singal’s Affiliate Classroom.

Besides speaking at numerous tradeshows and seminars, Rachel’s an excellent resource for affiliate management.

I invited Rachel to come on the Friday Podcast and got her thoughts on a number of issues that merchants and affiliate networks would need to factor in their affiliate programs.

Some of the issues we discussed included:

  • Changes in the affiliate marketing industry
  • Key trends to look out for this year, especially in the convergence of affiliate marketing techniques
  • Structuring an affiliate program, especially if deciding to go along the affiliate marketing, pay per lead, revenue share or cost per impression route

Most interesting is Affiliate Classroom’s new ACCertified program which Rachel is spearheading and will see a launch of sorts at the upcoming Affiliate Summit West with the Affiliate Classroom Live workshop on Saturday 23rd February.

The event features affiliate industry veterans like Lisa Riolo,  Heather Paulson, Schaaf Consulting’s Stephanie Harris and Bryan Rhodes, Ned Farra from Zappos and Steven Lerch, Todd Farmer and John Vehlewald of Think Partnership’s KowaBunga! and PrimaryAds Networks.

You can check out the Friday Podcast below:

To sign up for the free workshop, head over to:

–> Affiliate Classroom Live workshop

If you STILL haven’t got your Affiliate Summit West tickets yet, you should get them now:

–> Affiliate Summit West

Building Autopilot Internet Businesses: An Insider’s Dollars and Sense Perspective

I think “passive income” and “autopilot internet business” are 2 of the most frequently abused terms in the brick-and-mortar as well as the online business world.

If you’re thinking that you can set up a business and have it running completely by itself, which continues to generate consistent and regular income month-on-month and continues to do that without you having anything to do with it, I would be pretty keen to take a look.

atm automatic income

It IS possible to do it once you have systems in place, but given the highly competitive nature of niches in the online marketing world, you will need to put in some effort to maintain your business performance.

If you are interested in building a long-term, sustainable business continue reading on.

So you hear about some Internet guru telling you that if you create 1,000 websites and they make $1 a day, and if you make $1,000 a day, that’s $30,000 a month, right?

WRONG.

While you can theoretically do that with (more…)