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Bump Your Internet Marketing Expertise With Podcasts

In addition to producing my own Friday Podcast series, a major source of information for me is listening to audio programs and podcasts.

I probably spend about 1-2 hours each day driving and where I used to listen to music, then later switched to listening to news programs like the BBC, I’ve since switched to listening to podcasts a couple of months ago.

Why listen to podcasts? I personally would absorb more information out of a book, especially since I like to mark them up, but a podcast is a good way to multi-task, especially if you’re short on time and a great way to find something to do while you’re driving, exercising (I’m shooting for at least 2 hours of exercise a week to fight the flab), or while cleaning my desk or doing paperwork.

My personal preference is to go for programs with useful content, although I do like the occasional “talk radio” style podcast with hosts who are doing a “Seinfeld” (ie a podcast about nothing…) but generally that doesn’t take up more than 5% or 10% of my listening time.

If a podcast contains very good information, I’ll make a mental note to go through it again and take down notes.

Here’re some of the podcasts which I listen to and might be useful for you:

  • Lisa Picarille and Shawn Collins’ “Affiliate Thing: A great weekly topical podcast, Lisa and Shawn usually have a number of industry experts on their show and cover the latest shows.
  • Sam Harrelson’s Affiliate Fortune Cookies: This is a new project which Sam has recently started up and it follows a “22 minute” (refering to the program length) daily podcast (5 days a week) format . It’ll be interesting to see Sam keep this up and perhaps make reference to it during the Social Marketing panel that he’ll be moderating at Affiliate Summit West. (Especially since the session synopsis reads “With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how markets operate and how companies communicate with consumers.
  • Jeremy Schoemaker AKA Shoemoney’s Shoemoney Show: Jeremy hosted the Net Income show which featured interesting guests and where Pepperjam’s Kris Jones talked about doing seasonal PPC campaigns based on UGG boots and the American Idol television series to great effect. The latest show continues the tradition.

In addition to these, I buy quite a number of information products on CD or MP3, and also have utilities to rip DVD videos into MP3 tracks, so finding more audio material to listen to isn’t an issue.

If you’re looking for more audio podcasts, you might also like to check out the SEO podcasts on WebmasterRadio.fm. I spoke to WebmasterRadio founder Daron Babin (AKA SEGuru) last week and he mentioned that a number of new programs are in development.

Linda Woods’ (CEO and President of Partnercentric) new Affiliate Marketing Insider podcast looks interesting.

Shawn, Sam and Jim Kukral have recently launched/re-launched Geekcast.fm which will be a podcast aggregator of sorts.

For more podcasts, check out:

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