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Friday Podcast: Rachel Honoway On Affiliate Marketing Trends

On the sidelines of PPC Classroom Live in Vegas last month, I got a chance to talk to affiliate industry veteran Rachel Honoway.

Rachel has been in the industry since 1997, starting as an intern at KowaBunga! Technologies, maker of the MyAffiliateProgram (myAP) affiliate tracking and management platform, and following it’s acquisition by Think Partnershi, was promoted to VP of marketing and client services.

rachel honoway and andrew wee

Most recently, Rachel has taken on the portfolio Vice-President, Marketing at Anik Singal’s Affiliate Classroom.

Besides speaking at numerous tradeshows and seminars, Rachel’s an excellent resource for affiliate management.

I invited Rachel to come on the Friday Podcast and got her thoughts on a number of issues that merchants and affiliate networks would need to factor in their affiliate programs.

Some of the issues we discussed included:

  • Changes in the affiliate marketing industry
  • Key trends to look out for this year, especially in the convergence of affiliate marketing techniques
  • Structuring an affiliate program, especially if deciding to go along the affiliate marketing, pay per lead, revenue share or cost per impression route

Most interesting is Affiliate Classroom’s new ACCertified program which Rachel is spearheading and will see a launch of sorts at the upcoming Affiliate Summit West with the Affiliate Classroom Live workshop on Saturday 23rd February.

The event features affiliate industry veterans like Lisa Riolo,  Heather Paulson, Schaaf Consulting’s Stephanie Harris and Bryan Rhodes, Ned Farra from Zappos and Steven Lerch, Todd Farmer and John Vehlewald of Think Partnership’s KowaBunga! and PrimaryAds Networks.

You can check out the Friday Podcast below:

To sign up for the free workshop, head over to:

–> Affiliate Classroom Live workshop

If you STILL haven’t got your Affiliate Summit West tickets yet, you should get them now:

–> Affiliate Summit West

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