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End of The Road For Facebook Apps?

Not literally the end, but I feel I am fast developing the same level of Adsense blindness towards Facebook app install requests.

Here’s what I face each time I click on my “Home” setting on my Facebook profile:

facebook apps

Keep scrolling…

facebook apps

Click on the “more” tab below and keep scrolling…


So getting on Facebook is quite a painful experience.

Being hit by irrelevant application invites, and with Facebook system where multiple people can keep sending you invites to the same app over and over again, and the best part is that you have to deny/ignore each application request one at a time, means you could be spending 15 – 30 minutes each day just getting rid of application requests…

So is this effective social marketing?

Should you still go out and develop a facebook app?

With MySpace, you would get friend-bombed and bulletin-bombed and event-invite bombed before the social network became largely socially irrelevant…unless you were a teenager with iron-like patience or maybe bopping away to your MP3 collection as you were patiently wiping…or maybe accepting every application request that came in…

That’s the one beautiful of a professional network like LinkedIn, aside from some social gamers throwing out irrelevant questions to their network every other day, the pre-screen is largely successful.

With Facebook, I’m thinking that the next Facebook app developer who comes out with the “One Facebook app” – tagline “One Application To Rule Them All” – which could do a global delete of pending application and friend requests, might just emerge the king of the mountain.

The question is, “Mountain of What?”

Social marketers, I’m keen to hear what you’ve to say, maybe Jim Kukral, Sam Harrelson, Wayne Porter (whom I know is addicted to a particular insidious Facebook game…), Stephanie “Internet Geek Girl” Agresta, Robyn “Sleepyblogger” Tippins, Shawn Collins, or if you the reader might like to weigh in, drop a comment below…

7 comments on End of The Road For Facebook Apps?

  1. Bryan
    January 30, 2008 at 11:40 pm (4650 days ago)

    I think there should be a setting that you can only receive and send so many requests per day or atleast some kind of filter.

    I only have maybe 100 friends on facebook and I get bobmbarded as much you do.

    Im sick of signing on knowing that I have a bunch apps to ignore. I guess some of the apps are useful but there should be a way to filter them.

    Say I ignore a request then should be a trace that if anyone sends another of the same that it auto junks it.

    Spam Apps should die.

  2. Jared
    January 31, 2008 at 12:44 am (4650 days ago)

    I agree it is really annoying getting requests for all the stupid apps. What was wrong with facebook when it was just bare bones?. To me those apps are like malware but on the internet.

    Facebook really needs to do something about it. Granted, i’ve never had anywhere near the number of requests you have in the picture haha

  3. Chickenhole
    January 31, 2008 at 4:30 am (4649 days ago)


    Your prayers have been answered. You must be a VERY powerful man!

    From Facebook;
    “Too many requests?
    We’ve added a “clear all” option for when you have more than 25 requests waiting on your Requests page.”

    Problem solved!

  4. Andrew Wee
    January 31, 2008 at 7:22 am (4649 days ago)

    Hey Jason,
    I wouldn’t know about that, but it is a useful feature to put in and gets rid of that mild feeling of dread every time I hit “Home”.

    BTW, Your Facebook CPA ad looks interesting

    I’m not sure if you’re headed to ASW, but if you are, I’d certainly look forward to meeting up.

  5. Marc
    January 31, 2008 at 7:51 pm (4649 days ago)

    I wouldn’t exactly say problem solved. Just because you can clear spam in bulk. I know I’m the odd man out here, but I’ve never found a reason to log into my FB account in ages.

  6. Iantrepreneur
    February 2, 2008 at 7:01 am (4647 days ago)



    have you tried http://www.ignoreall.com/

    it ignores all those fishtank requests and others ofcourse

    great tool I use it everyday lol

  7. Wayne porter
    February 26, 2008 at 11:39 am (4623 days ago)

    andrew good to meet in person. Left a long reply on my thoughts at wayneporter.com

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