Monthly Archives: January 2008

YOU Are Responsible For Your Internet Marketing Financial Destiny

About a year and a half ago, my banker at one of the top US banks gave me a call about investing in a hedge fund.

A hedge fund works like a mutual fund in that they aggregate shareholder funds and invest in a basket of stocks, calls, options and other financial instruments like notes and bonds.

The different is that a hedge fund engages in contrarian strategies, they “hedge” your investment which effectively limits your potential gain, but more importantly ensure that your investment doesn’t drop too much if the market weakens.

That’s the theory anyway.

So I was looking at the available hedge funds and rather than go for the “global equity” variety, which holds a basket of different stocks so that it approximately represents the global financial market, I took a look at the specialty funds.

I was leaning towards the resources and mining hedge fund (which invests in previous metals like gold, silver, platinum and in stocks involved in the mining industry (oil, coal, gas, iron, etc). Kinda a proxy for raw materials.

The banker gave a strong case for investing in the financials and FX fund which would go into banking related and finance related stocks.

I went into the financial and FX fund.

Fast forward about a year and a half, the US dollar has weakened considerably against the other foreign currencies. The sub-prime mortgage situation has destroyed the home loan market for many of the smaller banks, and some of the bigger banks are wobbling on their feet.

Meanwhile, gold prices are going gangbusters, the price of gas has just about doubled in many countries, including Singapore.

My holdings in the financial and FX fund has risen about 9% (were it not for the hedging strategy I guess it could very well have dropped 20-30%).

Meanwhile, the metals and resources fund is up at least 17%.

So, am I upset with my banker?

A little. But then on hindsight, with investment, it’s really not something you should dabble in, unless you have the stomach for balancing your potential gain with the risk you’ll be taking on.

Investment requires watching global trends like a weakening US dollar, seeing the leading signs of the sub-prime mortgage situation and taking appropriate action.

So that’s financial investment.

On the other hand if you’re running a brick-and-mortar business, or an online internet marketing business, your destiny is firmly in your hands.

You will still need to watch global trends, but whether you survive and thrive, or crash and burn is very much dependent on what you do and how you do it.

If investing a couple of hours a week into improving your knowledge and skills and more importantly, taking consistent action means you grow your finances at 30-50%, would you do it?

Granted, it’s going to be more active and require hands-on effort, rather than making that one phone call and filling in a bunch of investment forms.

But when you look at what’s at stake, isn’t it worth it?

2008 has just started, and it’s time to move up to the next level.

Friday Podcast: 3 CPA Niches Going Gangbusters In January 2008

NeverBlueAds Samantha BrachatBreaking with the format you’ve been used to, on this week’s edition of the Friday Podcast, I had a guest, NeverBlueAds Lead Affiliate Representative, Samantha Brachat, who shared three niches super affiliate marketers should be taking a lot at, especially with the element of seasonality playing into them.

Sam covers topics like:

  • How to select which affiliate/CPA offer to promote, especially if there might be 10 or 15 in the same vertical
  • Demographic and conversion data for the offers she mentions on the call
  • How to get great value of the your relationship with your affiliate manager

If you’re new or already working with a CPA/affiliate network, you’ll pick up great tips from this episode.

Check out:

–> NeverBlueAds CPA Affiliate Network

The audio recording is accessible below:

[display_podcast]

32 Mins | 7 MB

Key Traffic Generation Strategies From Seer Interactive’s Wil Reynolds

Wil ReynoldsTogether with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.

We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.

Some examples of the convergence of SEO and PPC:

You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).

In addition, I use the reverse method: Looking at Continue reading

Free Wordze Keyword Research Tool Offer

Levi, developer of the Wordze keyword research tool dropped me an email to say that January’s his birthday and he’s doing a promotion for his keyword tool which costs $35 a month.

wordze

Wordze Special Offer

From now, till next Monday (about 5 days left), you can get a free 30 day license for the Wordze keyword tool.

I’ve gone into the tool and used it a number of times, besides the regular keyword search, there’re a suite of related tools and searches, like:

  • A misspelling/typo tool
  • A thesaurus
  • A “WordRanking” tool
  • Historical/keyword charting tools

Most of the output generated by WordZe can be downloaded in Microsoft Excel or text format, so you can manipulate the data and sort and analyze it.

You can check out Levi’s offer:

–> 30-Day free Wordze keyword tool access (Ends Monday, 14th January)

Affiliate Summit West 2008 Previews and Highlights

affiliate summitOver the weekend, I stayed up till 1:30 am to plan my flights and get my hotel confirmed for Shawn Collins and Missy Ward’s upcoming Affiliate Summit West, at the Rio in Las Vegas from Feb 24-26.

Unlike the past Affiliate Summit where I found myself hiking from Harrah’s (which has great prime rib) to Bally’s every morning, I was determined to get lodging at the Rio where the summit will be held.

Having said that, here’s some summit survival tips:

  • Take the bus if you have time and like to see the city. It costs about $6 for a 1-way ticket and stops at most of the major hotels. It does take a little time to get around though because it stops at quite a number of hotels.
  • Wear comfortable walking shoes as you’ll be pounding the show floor if you’re diligent about meeting merchants and networks (I only got through about 25% of the booths the last time round because I was talking to and got waylaid by people as I was walking around).
  • Carry a backpack if you don’t want to be lugging your schwag all over the place. Especially if there’re booths giving out Plasma TVs, Xbox360s and Nintendo WIIs (I think most of us can go out and buy one, it’s just the ultra competitive streaks in every motivated affiliates that comes out when it comes to competitions…)

With that out of the way, and a 15 hour plane ride (I’m taking a direct Singapore-Los Angeles flight on a brand spanking new Airbus A380 this time) ahead, what’s in store at Affiliate Summit?

The fun begins before the event starts.

Anik Singal and his Affiliate Classroom team have organized Affiliate Classroom Live, a 1-day workshop for affiliate managers on Saturday 23 Feb. What’s more it’s free…Places are very limited though, so check out:

–> Anik Singal’s Affiliate Classroom Live

Chase the workshop with Brook Schaaf’s Affiliate Dinner. Expect to see a guest of honor. Expect to see the guest of honor roasted…What fun!

Is Affiliate Dinner a ponzi scheme? Here’s the answer

So day 1 of the summit kicks off with the “Affiliate Meet Market” from noon to 6pm. I missed this the last time because of a delayed flight, but I’m arriving a day early to make sure I am able to take part in the meet-and-greet and associated networking.

Here’s the floorplan for the Affiliate Meet Market. (PDF format)

Day 2 kicks off with Jason Calacanis’ keynote.

With Jason recently refering to “Affiliate Spam” “polluting” the search engines at the Paris Le Web seminar, you can expect some fireworks during the keynote.

One note about the presentations that follow. An overwhelming number of presentation proposals were submitted, with the result that about 4 presentations are simultaneously ongoing during each time slot. In many cases, you have great sessions going on at the same time.

I checked with Shawn and he mentioned that the sessions will be recorded and available for viewing later.

I’d suggest prioritizing your favorite sessions and making a beeline for them. In some cases I can see the majority of the crowd gravitating towards ONE session…

Forewarned is forearmed…

I’ve listed some of the sessions I personally am interested in attending:

video affiliate marketing

As I’ve been doing a number of podcast and vlogging (video blogging) lately, I’m keen to check this session out.

I met Buy.com’s Melissa Salas last Feb at ASW, and she present a pretty great show for Buy.com over at Buy.Tv.
(As of last October, on the BuyTV MySpace page it’s mentioned that “BuyTV was just informed that it has been picked up for local programming via Time Warner, Cox, Charter, DirecTV, Echostar, Dish Network and others – Sunday mornings at 11:30am PST”)

And you have a panel of other video marketing/video blogging folks Continue reading

Facebook “Research” Application Helps You Make Affiliate Bank

It’s about 47 days to Shawn Collins and Missy Ward’s Affiliate Summit West in Vegas, and if you’re headed there, drop a note in the comments and I’ll be sure to keep an eye out for you.

I added a note to my Facebook profile to add a countdown alert (via the Top Countdowns application).

So some of the choices available:

affiliate summit andrew wee facebook

I picked the 2nd from the bottom cos it looked kinda “slot machine-ish”. [You’d have to pay a hefty sum to see the cupcakes on my profile……….]

After I added it, I was thinking about unconventional uses, specifically guerilla tactics for Facebook applications for affiliate marketers…

Continue reading