Besides getting this question often in my email, I see this regularly on affiliate marketing and CPA-focused forums, so it’s worth trying to answer the “What is the best niche/offer to promote?” question.
I’m assuming that you’re using some form of paid traffic, like PPV, PPC or media buys.
Rule #1: You need to have some form of tracking. So whether you’re using Smart Link Manager which I helped to develop, or CPV Lab, or the free Prosper202 script, you’ll have an idea how effective your marketing is.
There’s a quote attributed to American retail entrepreneur John Wanamaker that goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
If you’re not tracking the effectiveness of your marketing spend, you’re going to be in trouble.
Especially with the tools available with online marketing, if you have these tools in hand and if you’re not spending time to master conversion tracking and analytics, then you might as well be marketing blind.
Rule #2: Pick a niche, stick to it, master it
Sure you’ll hear about $1,000/day campaigns, and maybe even campaigns that are multiple times that. And no, not all of them are BS.
What you’ll probably hear is that these are pretty optimized, after the marketer has run multiple split tests, incorporated elements that bump the conversion rate upwards, and scaled their traffic campaigns for this offer.
If you’re starting out, strive for break even. Then cut out the losing URLs, keywords, and optimize the winners.
You’re not likely to do this from the beginning. I’m going to stick my neck out and say that you won’t achieve this 99% of the time.
But if you keep at a niche/offer with some potential (talk to your affiliate manager or fellow affiliate about this), and specialize in this area (meaning you do your best to understand the leads’ behavior and how the offer works, you might eventually hit pay dirt.
Rule #3: Network, take more action than you chat/read/post.
The best inside knowledge won’t mean a thing if you don’t take action.
So, get an offer up now. Set up traffic campaigns to your offer within the next hour.
This is not rocket science, but more than 50% of new affiliates drop the ball even when they have a step-by-step plan to setting up and getting their first campaign off to $100/day.
The reality is that there’s no “best” niche.
You just have to pick your:
- high competition, high profit
- low competition, lower profit
- low competition, high profit (not easy to find)
offers and niches.