If you’re keen on affiliate marketing, chances are you would’ve checked out Jon’s affiliate marketing blog and his notably famous (or infamous) WickedFire forum, the equivalent of the raucous Mos Eisley cantina (of Star Wars fame) filled with arbitrage affiliate marketing old hands and young guns.

Jon got the attention of the community when he posted $80k+ screenshots of his earnings at the SitePoint forums.

So it was a little of a shock to see him announce: The End Of An Era – Jon Resigns From Affiliate Marketing As An Affiliate.

But then again, it wasn’t all that surprising, considering most Super Affiliates like Ewen Chia, Ros Gardner and co. eventually shift to creating their own products or launching a new business.

The leverage of having planned and operating an affiliate campaign for another product creator, giving them invaluable insight in managing their own army of affiliates.

For someone in his “mid-20s” and racking up 12 years of affiliate marketing experience, I can see where he’d move in the direction of his own venture. As he mentions:

As some of you have heard, we are making our own sites, with our own merchant accounts, our own content, and our own private (beta until July) affiliate program.

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The details of the new venture aren’t out yet, though I’m sure known Jon and the WF team, it’ll be something off the beaten track and will send more than a few ripples through the industry.

Will there be some interesting questions coming up during Jon and Shoemoney’s session at Affiliate Summit West?

You bet.