If you use Pay Per Click (PPC) as a means of traffic generation for your websites, you’d have read blog posts by Revenuewire CEO Geordie Carswell over at the Revenuewire affiliate network.
It’s a loss for PPC marketers that Geordie will be stepping down as CEO on August 1st, though he will be continuing with Revenuewire on an advisory basis.
Geordie had published a number of tips and updates focused on utilitizing and optmizing Google AdWords since he started posting on the blog.
Perhaps as a sign of the changing of the guard, the blog format has been changed to something closer to an article directory – perhaps a sign that updates may not be as frequent either.
The Revenuewire CEO post will be filled by Havind Sehmi who headed the University of Victoria’s Innovation and Development Corporation. Havind has played a crucial role in several university technology spin-off companies and negotiated well over 500 successful partnership engagements.
Affiliate Summit East (held in Boston from Aug 8-10) attendees will get to meet Havind.
Meanwhile, Geordie will be posting updates at his personal site GeordieCarswell.com.
All the best, Geordie!
PS: If you haven’t yet, you might like to check out this Friday Podcast edition featuring Geordie.