If you missed the first part of this series, visit: 10 Ways to a Killer Blog Part 1.

As you’re developing your blog and working towards the upper echelons of the bloggerati, consider the following factors which Robert and Maryam Scoble presented at the recent Blog Business Summit.

The logic behind linking to other blogs is that if you’re a genuine content blog, it’s likely the blogger will link back. And you’ll see link love in action as traffic flows back and forth between the two blogs.

It helps to link to credible blogs within your space, and to a blogger you’re regularly reading.

It can be a vicious cycle of kindness if you make it so.

No one’s perfect. Everyone knows that.

Trying to be perfect, coming up with reasons when you’ve obviously made a boo-boo?

Trying to hide? To play it cool? Getting aggro?

Don’t.

It’s like fiddling with a hole in your sweater. Stick your pinkie in, wiggle it around.Soon you’ll have a hole big enough to put your head through.

Fess up to mistakes, laugh about it, and move on.

There’re more things to blog about.

Hands up those who like dry writing? Purely factual blog posts lacking color and personality.

I thought so.

In journalism, 90% of whether your article gets read depends on your headline. Except for retirees and those planning to bone up on their English skills, I hardly know anyone who spends 3 hours reading every article and every word.

The same goes with blogs. In fact you might have even less time to make your pitch.

Most Internet users suffer from some form of attention deficit disorder.

It takes 1-2 minutes to come up with a catchy headline.

It creates immeasurable value in getting your reader to read the post.

The Internet is still primarily a text medium. However that’s changing with podcasting, vodcasting and new technologies coming onstream.

It takes another 5 minutes to:

• Pull a picture from photo archive sxc.hu
• Launch GIMP or Photoshop, edit the photo
• And feature it on your blog.

Your readers will thank you for it too.

Consider too, featuring graphics, ilustrations, sound and video clips, software.

Keep it relevant though.

And most importantly, keep it fun.