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Posts Tagged ‘robert-scoble’

Twitter Metrics Are A Complete Waste Of Time

I had a twitter conversation with TopRank Online Marketing CEO Lee Odden about the launch of WebProNews’ new Twitter directory/indexing service Twellow.com.


Great things about Twellow:

  • Categorizes twitter streams by vertical/niche, eg: automotive, movies, blogging, news
  • Groups related twitterers together

It’s offset by one major flaw, which unfortunately is tied to Twitter’s current state of development – analytics don’t mean much more than a brute force “followers” number.

The higher the number of followers, the higher you’ll rank in the results, with the net effect that Robert Scoble is ranked first with 28,000 followers, followed by Jake Marsh with 12,000, in the blogging category.

The results are limited by the enrollment of your twitter feed into the system for benchmarking and indexing.

But I’m having serious doubts about using followers as the determining criteria.

Could social networks be (more…)

10 Ways to a Killer Blog Part 2

If you missed the first part of this series, visit: 10 Ways to a Killer Blog Part 1.

As you’re developing your blog and working towards the upper echelons of the bloggerati, consider the following factors which Robert and Maryam Scoble presented at the recent Blog Business Summit.

Killer Blog

The logic behind linking to other blogs is that if you’re a genuine content blog, it’s likely the blogger will link back. And you’ll see link love in action as traffic flows back and forth between the two blogs.

It helps to link to credible blogs within your space, and to a blogger you’re regularly reading.

It can be a vicious cycle of kindness if you make it so. (more…)

Blog Business Summit, Seattle highlights

Teresa Valdez Kein from the Blog Business Summit (the same folks who’re running the Publish and Prosper free business blogging book promo) has done a great job of summarizing the key points of said recently-concluded conference.

Blog Business Summit

Blog Business Summit

Check out the conference synopsis here: Blog Business Summit

Teresa has kindly uploaded a number of the presentations in PDF format, and I’ve learned quite a bit from them.