I first got to know Ros Gardner through her book, the Super Affiliate Handbook, when I got started a couple of years ago.
So it was refreshing to hear her presentation at PPC Classroom Live! in Vegas last December where she talked about her network of sites, including her first foray into internet marketing, dating site Sage-Hearts.com.
[Incidentally, I was listening to a recording of the late Corey Rudl’s talk at Yanik Silver’s 30th Birthday Bash celebration about 5 years ago, where he was talking about Ros earning between $30,000 and $50,000 a month back then (which would’ve been about 2003!)]
If you didn’t make it to PPC Classroom Live! you would’ve missed out on the fact that most of her traffic is generated organically and free and her affiliate margins are pretty high.
What’s her secret? She primarily uses blogs as her online platform of choice, plus techniques – often overlooked by pure play SEO and PPC marketers – like email marketing and other social marketing techniques of choice.
Whether it’s her Net Profits Today, Sage Hearts or another site from her network, I’ve noticed that she’s primarily using WordPress.
It’s a good step that Anik Singal and Ros are launching the 2.0 version of Blog Classroom, so you can also check out how wordpress significantly reduces the learning curve to building your online presence (especially if you’re technicially-deficient like me.).
Anik and Ros have put up a number of tutorial videos up, and you can check them out.
PS: My buddy, Amit Mehta and I will be conducting a series of training session to incorporate branding and monetization into your blogging efforts.
Note: must sign up via either of our blogs to qualify for the bonus.
Here’s the tutorial video page: