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Blogging and Blog Posts: Quantity or Quality?

There’s a discussion brewing over at the Webtools Collection post “Top 6 Most Prolific Bloggers” listing 6 of the “most prolific” bloggers with 1,000 or more posts. (courtesy of Darren Rowse’s Speedlinking 4 March 2007).

Does post quantity lead to a better reader experience?

It would, especially if you’re giving your readers more choice, and they’re likely to find something that interests them.

At the same time though, we have a finite amount of time, and the analogy I’d use is, if I had $300 and were about to go to war, I’d rather pick up an M-16, rather than buy 1,000 water pistols.

Besides post quantity, I think post quality is more important.

Having one highly targeted post, which meets your readers needs and interests, is much better than having three average posts.

Granted the blog indexing sites will have a field day if you’re posting multiple posts a day, it would likely generate a huge amount of (short term) traffic too.

My philosophy is to shoot for traffic mass (quantity), sustainability (keeping the traffic numbers between a certain range) and more importantly, focused and relevant to your niche/focus.

A well-researched and well thought out post gives readers choices in applying your ideas to their own site. It might take longer to put a quality post together (and consequently reduce your ability to churn out multiple posts), but you’ll build stronger readership loyalty that way.

6 comments on Blogging and Blog Posts: Quantity or Quality?

  1. Alvin Phang
    March 9, 2007 at 12:44 pm (4777 days ago)

    Totally agree with you… have being posting a lot on my own blog and I find creating content on blog is not an easy task to do..

    Especially when you do it daily and having to sit down for 1 hour to just think what can be wrote today for your readers to read to make it viral is quite important..

    I felt the best way to have quality content is just be very honest in your content and people will more likely to like what you post and come back to learn more.. =)

    Alvin Phang

  2. Kian Ann
    March 9, 2007 at 7:06 pm (4777 days ago)

    Hey Andrew,

    I think in starting the blog, one has to “build up the archives” with more pages to get an initial flow of traffic. Once the traffic is stable, quality content will prove to be more powerful.

  3. Vincent Chow
    March 17, 2007 at 6:47 pm (4769 days ago)

    Both quality and quantity are important IMO. If you write good stuff, but only once a month – people might not be visiting your blog always. If you post 50 entries a day, with rubbish – that will scare people away. The best is to balance both quantity and quality to maintain a good readership.

  4. Andrew Wee
    March 18, 2007 at 8:56 pm (4768 days ago)

    Both ARE important and I’m sure you get that sense reading the post again.

    The “Who you are” factor also plays a part too.

    If you’re Bill Gates, Warren Buffett, Larry or Sergei, and you’re blogging once a quarter, or even once a year, there’ll be a heck of a lot of traffic headed your way regardless.

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