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Archive of ‘social networking’ category

End of The Road For Facebook Apps?

Not literally the end, but I feel I am fast developing the same level of Adsense blindness towards Facebook app install requests.

Here’s what I face each time I click on my “Home” setting on my Facebook profile:

facebook apps

Keep scrolling…

facebook apps

Click on the “more” tab below and keep scrolling…


Guerilla Social Networking on LinkedIn

Each social networking site has a specific purpose and can help you achieve your business goals. Although LinkedIn seems fairly limited in terms of functions, it can be used to enhance your Internet Marketing efforts if you approach it with the right mindset.

Initially set up for the business community to network, share contacts and recommend acquaintances for open job positions, it appears the site has been attempting to expand its scope.

It is a presence on the Internet though, with an Alexa rank of 149 and Google PageRank 7.

Some negative points against it include: Adding Google AdSense ad blocks detracts from its corporate image, as has some discussions in its questions and answers section which seems to have devolved into a discussion of network marketing opportunities and online scams.

Add to that the seemingly limited interaction and communication functions and you might have the receipe for a social network which could be a “killer app” for corporate headhunters, but something that merely stumbles along for the rest of us.

Admittedly, LinkedIn has helped me connect with a couple of university mates, but to squeeze some networking juice out of your profile requires some “out of the box” thinking.

Let’s look at your profile:

linkedin andrew wee

The first thing you need to do is to change the hideous: http://www.linkedin/in/473YDSJ3U3 profile URL to something like: http://www.linkedin/in/andrewwee.

If you don’t already have a blog, submitted articles or press releases or have a Squidoo lens or Hubpage up, perhaps this will help you rank for your name.

Be sure to include your profile details, including specializations.

Instead of “content developer” or “writer”, here’s your chance to mention that you’re a “direct response copywriter” or “advertorial writer” or “technical writer”.

Besides making your profile more relevant to human readers, the keywords will help others searching for a specialist to find you more easily too.

So you might list your specialities and perhaps get a job offer direct from an employer. But more likely a headhunter will be farming LinkedIn’s userbase for specific profiles for their database, such as “Fast Moving Consumer Goods (FMCG) markeitng specialist”.

Where I think Internet Marketers will benefit more is to find joint venture partners or collaborators who might fill in the missing piece of the puzzle for a project they’re working on.

From the demographics I’ve seen, I’d expect that LinkedIn users would be (more…)

Building A Niche Community To Better Monetize Your Affiliate Marketing Efforts

Most PPC Marketers would probably send traffic direct to the Affiliate Marketing/CPA (cost per acquistion/action) offers landing page. But here’s an idea, build a niche community, like the folks at newly launched Boomj.com are doing.

You might’ve received a notification about the site targeting Baby Boomers and “Generation Joneses” last week.


It appears to be a fairly “mass” campaign, rather than a targeted one because I’m clearly a “Gen Xer” (born between 1965-79).

Although guys like Shoemoney, PepperJam’s Kris Jones, Gauher Chaudhry and Amit Mehta do really well with PPC traffic to CPA offers, I’m thinking that building a dedicated niche community helps you get better leverage out of your lead generation efforts.

With Gauher’s background in information marketing, I’m sure he’s one of the frontrunners in putting this process into action.

This requires a paradigm shift, from going beyond just a product-based focus to (more…)

Allen Says’ MyWarriorNetwork Launched

I got an email from fellow Internet Marketer Steven Wong with an invitation to join the My Warrior Network.


If you’re familiar with the Warrior Forum, a credible source of Internet Marketing information and the brainchild of IM guru Allen Says, Warrior Network seems to be a brand extension of that.

Although the marketing material states the benefits include:

  • Find someone you know who works for a particular company or in a certain industry
  • Find old friends and work colleagues
  • Buy and sell products and services or get advice and recommendations
  • Get credible introductions to decision makers through your new contacts
  • Publicize and find forthcoming Business and Social Events
  • Get referrals for new jobs or hard to find staff

I doubt there might be too much B2B or traditional brick-and-mortar business matchmaking there.

But I feel it’ll be a great community building site for those active or new to the warriors forum. (more…)