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Guerilla Social Networking on LinkedIn

Each social networking site has a specific purpose and can help you achieve your business goals. Although LinkedIn seems fairly limited in terms of functions, it can be used to enhance your Internet Marketing efforts if you approach it with the right mindset.

Initially set up for the business community to network, share contacts and recommend acquaintances for open job positions, it appears the site has been attempting to expand its scope.

It is a presence on the Internet though, with an Alexa rank of 149 and Google PageRank 7.

Some negative points against it include: Adding Google AdSense ad blocks detracts from its corporate image, as has some discussions in its questions and answers section which seems to have devolved into a discussion of network marketing opportunities and online scams.

Add to that the seemingly limited interaction and communication functions and you might have the receipe for a social network which could be a “killer app” for corporate headhunters, but something that merely stumbles along for the rest of us.

Admittedly, LinkedIn has helped me connect with a couple of university mates, but to squeeze some networking juice out of your profile requires some “out of the box” thinking.

Let’s look at your profile:

linkedin andrew wee

The first thing you need to do is to change the hideous: http://www.linkedin/in/473YDSJ3U3 profile URL to something like: http://www.linkedin/in/andrewwee.

If you don’t already have a blog, submitted articles or press releases or have a Squidoo lens or Hubpage up, perhaps this will help you rank for your name.

Be sure to include your profile details, including specializations.

Instead of “content developer” or “writer”, here’s your chance to mention that you’re a “direct response copywriter” or “advertorial writer” or “technical writer”.

Besides making your profile more relevant to human readers, the keywords will help others searching for a specialist to find you more easily too.

So you might list your specialities and perhaps get a job offer direct from an employer. But more likely a headhunter will be farming LinkedIn’s userbase for specific profiles for their database, such as “Fast Moving Consumer Goods (FMCG) markeitng specialist”.

Where I think Internet Marketers will benefit more is to find joint venture partners or collaborators who might fill in the missing piece of the puzzle for a project they’re working on.

From the demographics I’ve seen, I’d expect that LinkedIn users would be pretty computer savvy, be technically competent and have a higher education.

To enhance your “findability”, include relevant keywords in your profile so you’ll be more easily found:

linkedin andrew wee

Load up on the “groups and associations” and you’ll find others in your community too.

As the profile has pretty limited virtual real estate, you’d probably gain the biggest benefit by adding in your blog and website (and be sure to have a “contact me” link on them).

In the social networking game, I think the adage, it’s not how many people you know, it’s WHO you know, still rings true.

Network long and prosper.

8 comments on Guerilla Social Networking on LinkedIn

  1. Leslie
    August 16, 2007 at 11:46 pm (4792 days ago)

    As what you have rightly mentuioned, Linkedln is good for you to look up for lost friends or former colleagues or former classmates. Anyhow, I do notice that Linkedln is improving their functions progressively. We just need to be patience a bit :)

  2. Steve Renner
    August 17, 2007 at 8:02 am (4792 days ago)

    Hi Andrew,
    Was great meeting you in Atlanta. I look forward to seeing you again (soon I hope). Thanks for the tip on LinkedIn.

    Your Friend!


  3. LurksterAZ
    August 17, 2007 at 11:26 am (4792 days ago)

    I’ve found LinkedIn to be very good to me. I’ve never been pinged or contacted for so many side jobs and contract work before. So this is a definite plus in my book. Head hunters are extremely active on there, that’s for sure.

  4. Andrew Wee
    August 17, 2007 at 6:11 pm (4791 days ago)

    The problem is that if you’re going on LinkedIn to make friends with lost schoolmates, I think the site has lost its focus and is in danger of being a flop…

    Patience? Unfortunately on the net, patience lasts as long as a 15-second commercial…

  5. Andrew Wee
    August 17, 2007 at 6:13 pm (4791 days ago)

    Hey Steve,
    Good to see you again.

    See you on LinkedIn soon.

  6. Andrew Wee
    August 17, 2007 at 6:14 pm (4791 days ago)

    Good to hear.

    I think your network quaility is somewhat like link quality on a website.

    You need to look at quantity, but I think quality is even more important.

  7. Bruce Jones
    March 24, 2008 at 10:30 pm (4571 days ago)

    I have just created a LinkedIn account and we’ll have to see where it goes. I also took your advice and created a new group in LinkedIn called “Trade Show Help” to try and get people that are interested in exhibiting at trade shows together for group discussions on where this marketing channel is evolving to.
    It is nice that you can create a link to join that group to share with other LinkedIn members http://www.linkedin.com/e/gis/71854/4B54806B5BA9

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