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Creating Content For Traffic Generation and Profit

An interesting discussion arose over at PPC Super Affiliate Amit Mehta’s blog: Is it easy to create content, which ultimately drives traffic and generates profits, at an attractive price?

Amit and I are in obvious agreement that niche sites can be very profitable. As Amit notes:

Yes, $1k-$2k/month is fairly typical for the amount of revenue that I generate from my content sites just free traffic. Small compared to what I make from PPC from these site, but it’s a great source of long term revenues & profits, especially if you continue to add content and get backlinks to your site.

That $1k-$2k/month can grow to $1k/day, I know one affiliate who have done this in 6 months by ranking high in Yahoo and MSN.

Certainly, niche sites can provide nice long tail income, especially if you’ve built a critical mass of niche sites.

Amit’s experience of talking to one super affiliate: I had a chance to speak with some other very successful super affiliates. I talked to one guy who was running 500 affiliate offers at one time, making $20-$50/day from each one. WOW!

Is fairly typical of a number of Super Affiliates I’ve worked together with.

But the one limiting factor, especially if you’re not already doing this regularly is:

How do you generate original and more importantly “sticky” content.

Tim notes in the comments to Amit’s post:

Thanks for addressing the issue of content creation. I’m curious to know where you are finding writers who work for $5 a page. Most of the eLance article writers I have seen who actually have a good command of English and write well charge a lot more than $5 a page. Maybe I’m not negotiating enough.

It would be great if you could share your “insider strategies” on quality content control and selecting the right people to outsource to. I’ve found some great people on eLance, but they’re not insanely cheap not do I want to insult them by nickel-and-diming them down to nothing. I think what Amit has said is that if you find someone good, expect to pay them well because they’re in pretty high demand.


The reality is that you will get what you pay for. Proven quality costs.

A workaround is to find new guys on sites like elance, workaholics or rent a coder, who’ve yet to establish themselves and might be willing to do quality work on the cheap in order to build some positive feedback.

If you’re going along this approach, you might like to farm out a batch of 3 articles, and solicit 10-20 freelancers to work on your project. You could then do a ‘survivor’ style elimination and work with your favorite 2-3 writers.

The important thing to note is that you need to spend time scanning and headhunting quality. You might be really lucky and have a talented freelancer fall into your lap, but it’s not likely to happen.

In terms of negotiating a good rate, as a business consultant I look at three dimensions when working with a new prospect:

  • What’s the level of trust/engagement?
  • What’re the long term prospects?
  • Am I merely a contractor or could I potentially be a “partner in profits”?

Addressing the trust/engagement issue, you need to establish rapport with your writer, make them feel comfortable. It’s just like any real-world, face-to-face relationship. If you feel secure with the person, the relationship will flow very smoothly.

You could demonstrate your commitment and explore the long term prospects by:

  • Making an upfront payment for the job
  • Making a long term commitment (contracting 500 pages of content over a 6 month period)
  • Banking on your credibility (You’ve established yourself as an authority and as a credible person within your industry, haven’t you?)

Although it’s an online work relationship, many of the dynamics of physical relationships come into play.

You might’ve heard of several successful Internet Marketing partnerships where 2 guys met on a forum, decided to work on a project together, and ended up as partners. You might also have heard of an Internet Marketer who advertised for a programmer on Monster/Craigslist/LinkedIn/a forum, got someone to work on a couple of projects, found a good fit and eventually ended up as partners.

A number of the joint ventures I’m working on have also originated from forums. Whatever you might think, Internet Marketing is still a people/relationship business and at the end of the day, it’s not merely what you know, and who you know, it’s also a matter of how well you know them.

A cynic once told me, it’s not who you know, it’s who knows you.

There’s an element of truth in that, and keeping that phrase in mind, will help you go far in this business.

8 comments on Creating Content For Traffic Generation and Profit

  1. Tim
    July 18, 2007 at 1:15 pm (4818 days ago)

    Thanks for the tips, Andrew.

    It’s definitely been my experience that proven quality costs but it is worth it. Then again, that one person who writes copy or codes extremely well can be the difference between success and failure. There seems to be a lot of writers out there who are well-intentioned but don’t have the necessary language skills or cultural understanding to write in a way that would sound convincing to someone in the US. There are a lot of cultural nuances that you only get by having lived and, more specifically, studied in America. I would say the same is probably true for just about any other place as well.

  2. Nenad Ristic
    July 18, 2007 at 1:16 pm (4818 days ago)

    Thanks for yet another interesting article. So far, I have spent mostly my time to create the content myse4lf, but since I want to expand the scope of my business, knowing how to sourec others to make my content will come in very useful.

  3. Brandon
    July 18, 2007 at 11:43 pm (4817 days ago)

    I’m interested to here more about the content sites? Have you written any posts in the past about these? Are you just getting sites to rank well with content and links and then adding aff offers?

  4. Patricia
    July 19, 2007 at 1:05 am (4817 days ago)

    Certainly a good article and basically, you have reiterated the importances of creating quality content as well as developing relationships with people. I agree with your statement that, “it’s not merely what you know, and who you know, it’s also a matter of how well you know them”. Relationships, especially those built in the Internet Marketing world, also rely on trust and you need to trust people (people whom you outsource to, partner with etc.) in order to be able to leverage completely on their capabilities and benefit from a well, partnership.

    Good ideas shared in this post. Thanks! :)

  5. CPW
    February 19, 2009 at 11:00 am (4236 days ago)

    I have always tried to write content myself but after reading your post im definitely thinking i should start to outsource to a professional writer. I have often thought about doing so in the past but costs have kept me back. going to have to rethink !!!!!

3 Pingbacks & Trackbacks on Creating Content For Traffic Generation and Profit

  1. The Best Money Making Blog Post of 2007
    January 6, 2008 at 11:32 pm (4645 days ago)

    [...] Wee caught my attention real quick with his post “Creating Content For Traffic Generation and Profit.” Andrew told us how he finds quality content writers. If any of you are running multiple [...]

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