As we enter the middle of January 2017, it’s worth looking back on the past year.
More importantly, if you’ve been reading my content, you’d realise that the last entry was Jan 7, 2015.
So what’s happened over the past 2 years?
The last couple of years have been hectic ones, as I received more gigs to do (more…)
This may come as a surprise to some of you.
Wait for it.
There’s more to the online business than just making money.
So, I often receive questions on my blog, in the forums on social media about how to get more stuff done with a limited amount of time and money.
I probably get many more questions centered around coming up with strat (more…)
September has rolled by and my partner for the Internet Marketing Cookbook resource site, MsDanielle, has published a series of tutorials on linkbuilding and article marketing.
The tutorials titled “Link Building for Traffic and Profits” are intended to give new and experienced marketers a number of techniques to boost your site listings in the search engines.
In addition to the new monthly update, there’s a core of foundation materials which will help you optimize your online business for growth.
Check out the: Internet Marketing Cookbook
PS: The linkbuilding module will be available till 30th September and will be replaced with a new module on 1st October.
I’ve created a new podcast which will contain tips and techniques on enhancing your online business, plus some of my thoughts on issues affecting the industry. The podcast will only be circulated via an email list.
Check it out here: Members Only Podcast
Being perceived as an expert in your niche can play a great part in generating buzz, momentum and ultimately profits from your marketing efforts. If you’re a small or medium business, being able to establish mindshare (the perception of yourself or your company as a player in your niche) is a key strategy for newer players. Here are 7 tips to achieving that goal.
Content: Identifying key issues, especially challenges and problems within your industry and offering a solution to those questions builds your reputation as a problem solver. Experts are those with expertise at solving problems.
It also builds goodwill and encourage reciprocity and a “pay it forward” mentality from those who have benefitted from your advice (which leads to a viral/linkbait effect if they distribute/syndicate your content).
Content was one of the major issues that I discussed with veteran journalist and former editor-in-chief of Revenue magazine, Lisa Picarille, for this week’s Friday Podcast. It’ll appear on Friday.
One of the easiest ways to brand yourself is by starting a blog and start putting out quality content.
One major issue I have with bloggers, especially affiliate marketing/internet marketing bloggers is a tendency to excessively sell ad-space or run banners on their blog. If more than half the screen real-estate is dedicated to ads/banners, it leaves a bad taste in my mouth. Are you more interested in making money, or providing information.
Looking at your signal-to-noise ratio (content vs ads) and maintaining a 80% content : 20% ad ratio will create a great user experience. Going beyond a 50% content vs 50% ad ratio is pushing the limits.
Guest author and guest post: If you’ve established a reputation and are seen as credible, take the next step to approach the top 10 channels/outlets in your niche and offer to guest author on their site – whether it’s a news site, a content aggregator or a blog.
If you are known and the site publishes guest posts, you stand a good chance. If not, it’s back to step #1.
In the affiliate marketing context, specialist magazines like FeedFront which comprises an online and print edition can provide great visibility.
Public speaking: Speaking at industry-specific events and related events are (more…)
The availability of web-based services like gmail, Google Docs, Google Analytics, Prosper 202 and Basecamp means that your internet marketing or affiliate business can be run off a low-powered netbook or even off a cheap computer at an Internet cafe. But are you taking enough safeguards to protect yourself?
If anything, the earlier attacks this week which took down Facebook and Twitter for a couple of hours highlights the perils of (more…)