With the number of courses and affiliates entering the PPC, SEO and social media fray, it can be tougher for new affiliates to get traction with their new campaigns, considering unconventional sources of traffic can turn on the profitable taps.
Whether you’re banging your head against the wall, or merely looking at ways of reducing your traffic course, just stop and think for a moment: if you’re doing what everyone else is doing, you’re going to get what everyone will get.
For the purposes of this post, I’ll disregard going the:
Media buying route (can be pricey for new affiliates)
Private ad buys from small sites
Social media ad programs like Facebook Ads and MySpace MyAds
This post is also not intended to list out the top 10 places to get/buy traffic, you’ll have to figure out the final piece for yourself.
This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”
Josh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.
In fact, with the scarce information available on PPV techniques, Josh has quietly been the go to guy for such information for many marketers.
Although some may loosely associated PPV with PPC or even media buyinig, there’re a number of differences and Josh came on the Friday Podcast to give specific tips on PPV. He also talked about:
What is PPV and how does it work
PPV traffic networks explained
The 2 recommended PPV networks for new marketers
Top mistakes when using PPV and how to deal with it
Social marketing has quite an organic flavor to it and the garden analogy applies well.
If tended well, your social marketing efforts can take off virally and yield a bountiful harvest with social goodwill being generated, credibility being established and the positive buzz grows at a quantum rate – everything having to do with having provided value to the community and becoming a key member of the community.
But like an good gardener, if you don’t watch over your garden – whether it’s a blog, forum or content website, it can be overgrown with undesirable weeds – spam, massively out-of-topic discussions and trolls.
The Chinese/Japanese art of bonsai culminates in miniature trees cultivated to aesthetic perfection – these same principles apply to (more…)
I got a question about traffic generation and link exchanges this past week:
“Hi Andrew,
I’ve a new site and getting traffic seems to be a challenge.
I have been thinking of link exchanges. I’m hearing different things about them. Do they work?
-Dylan”
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In my opinion many marketers are overly obsessed with traffic.
Traffic won’t solve your worries if your site has a ‘leaky’ design (with multiple exit links for visitors), doesn’t have effective channels for monetization or list building, or doesn’t have sticky content to get visitors to keep coming back. For the purposes of discussion, I’ll assume that you got those areas covered, or are working on them.
Besides raw traffic quantity (number of visitors), you need to monitor and closely refine your traffic quality (how relevant your visitors are). There’s no point to get everyone and his mother over to your site if they don’t fit your site’s demographic.
That’s where alliances are handy.
A link exchange is where two websites or blogs have (more…)
Josh Todd has racked up experience as both an affiliate and affiliate manager, with his pet topics being PPC (pay-per-click) and PPV (pay-per-view) forms of traffic generation.
