Something Super Affiliate Ewen Chia said to me about a month ago has stuck with me. (If you missed the post, it’s at Ewen Chia and building the Ã¢â‚¬ËœMeÃ¢â‚¬â„¢ brand)
Super Affiliate Ewen Chia and Andrew Wee
This was during the Unstoppable Traffic workshop.In response to a fellow attendee, Gary Fu’s, question about running a PPC campaign for an affiliate marketing product, Ewen asked, “Why are you advertising for the product? You should be building up the “me” brand”.
All aspiring affiliate marketers should take heed from the Super Affiliate himself.
For your longterm success, you’d want to brand yourself.
Do whatever it takes to build your personal credibility and reputation.
Stamp your name on everything you produce.
End your forum posts with your name, and a tag you’re associated with.
I use “Blogger and affiliate marketer”.
Pick one niche, or maybe two if you are very motivated.
Become an expert in it:
- Read every report, every course
- Go for seminars
- Tune in to podcasts over at Webmasterradio.fm related to your chosen areas.
- Get to know the major players in your niche.
- Build rapport, build a community.
- Serve that community.
Remember the concept of the goodwill bank?
Start investing in it now, and it’ll pay you handsomely.
I know some readers read my blog for entertainment. Maybe they enjoy my sense of humor Affiliate Chick Cy Price laughed at one of my posts related to pole dancing. (I’d like to believe she was laughing with me, rather than AT me).
Do whatever it takes to move one step closer to your goals.
And the vicious cycle of kindness begins.
In some affiliate marketing products they stress the importance of latching on to product names, or keywords related to the products in your marketing campaigns.
Here’s my take on it.
That hot product you’re promoting today, or even if you’re the product creator maybe have a product lifespan of a year, or maybe two, or if you’re lucky even longer than that.
But it will be superceded by something else at some point in time.
I’m sure you’re planning to be here for the long haul though, outlasting any product du jour.
Whatever you do, focus on building the “Me” brand.