One of the benefits of affiliate marketing is having a dedicated tradeshow/seminar each year, organized by Shawn Collins and Missy Ward. The upcoming Affiliate Summit East in New York city in July promises to raise the bar higher.

Having attended the Affiliate Summits since 2007, it’s amazing to see how Shawn and Missy have continued to raise the bar with each event. The increasing attendee numbers are testament to this.

In addition to invite industry leaders to present, the Affiliate Summit adopts a charity each show, raising donation to the worthwhile cause. The charity partner for ASE is Big Brothers Big Sisters of New York City.

The ASE will see TWO keynote sessions presented by social media specialist Chris Brogan and Help A Reporter Online (HARO) founder Peter Shankman.

In addition to the keynotes, the tradeshow where many of the major affiliate networks, CPA networks, merchants and service providers are represented, there’s a 3-day seminar tract for continuing education.

I looked at the seminar sessions and a couple of sessions stood out:

Session title: Getting Noticed FAST
Synopsis: Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.
Presenters:

• Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group
• Jen Goode, Doodler in Charge, JGoode Designs
• Stephanie Lichtenstein, Affiliate Program Manager, Andy Rodriguez Consulting
• Lisa Picarille, Online Marketing Consultant, LisaPicarille.com

Session title: Advertising Tax Impact, Accomplishments and the Future
Synopsis: Discussion on the Advertising Tax by industry leaders that have played a key role in organizing industry advocates and educating legislators on the impact of state tax nexus legislation.
Presenters:

• Karen Garcia, Partner, GTO Management
• Melanie Seery, President, Affiliate Voice

Session title: SEO Site Clinic
Synopsis: Attendees can submit sites to the panel (in advance) for live site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.
Presenter:

• Michael Gray, Owner, Atlas Web Services

Session title: Seven Deadly Sins of Landing Page Optimization
Synopsis: Landing Page Optimization can lead to double digit conversion rate gains and skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced.
Presenter:

• Tim Ash, President & CEO, SiteTuners.com (Twitter @tim_ash)

Session title: SEO Tools You Can Use Today
Synopsis: This session is a quick moving brain dump of how to use the most advanced powerful tools to help you with SEO. Expect to learn how you can walk out and use several SEO tools to grow revenues today.
Presenter:

• Wil Reynolds, Associate, SEER Interactive

Session title: Organic Site Review
Synopsis: Have your site reviewed for SEO by a panel of experts in the SEO industry.
Presenters:

• Kate Morris, Co-Founding Demon, Marketing Demons
• Scott Polk, Senior SEO Analyst, Bruce Clay, Inc.

Session title: Profitable Performance Marketing: More Money for You
Synopsis: Presenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.
Presenter:

• Lisa Riolo, Consultant, LisaRiolo.com (Twitter @lisariolo)

Session title: GeekCast.fm Live!
Synopsis: A mixed bunch of podcasters from GeekCast.fm will have an open, candid discussion about the hot topics in affiliate marketing.
Presenters:

• Geekcast podcasters

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SEO (search engine optimization) sessions have been the exception, more than the rule, as the bulk of presentations were previously affiliate marketing focused. However, the past year has seen more marketers who’re specialists in SEO, such as SugarRae and Oilman from the past affiliate summits.

This coming ASE will see Michael Gray AKA Graywolf speaking at one of the sessions.

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If you’ve been to New York, you’ll know that hotel room rates can be $700 per night and up. So when the Affiliate Summit team have secured a block rate of $249 per night at the Hilton New York (where the summit is held), it can be an attractive proposition. You can book your rooms here. (discount code “ASINRF” and rooms are subject to availability. There’s also a non-refundable $199/night rate available here).

In addition, Shawn has posted the following promotion with Jet Blue for air-travel:

Link: http://www.jetblue.com/promo
Discount Code: ASENY2009
Discount: 5%
Valid Cities: Any City to: New York (JFK) (LGA) (EWR)
Valid Travel Dates:
Outbound: 8/3/2009-8/10/2009
Return: 8/10/2009-8/15/2009

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If you’re interested in attending the Affiliate Summit East, you can check it out here.

(Use promotion code: ASE09WEE to get 10% off any pass.)