Being able to effectively generate awareness for your company and your products/services is important, regardless of whether you’re a merchant,business owner, affiliate network, or even internet marketer.
I had the opportunity to invite Ali Croft on the podcast to share public relations strategies to enhance your business.
Ali leads the public relations consultancy at Just Drive Media, a PR and online marketing agency. She has about 10 years experience in the industry and most recently had been PR manager at auction site/marketplace eBay, where she led the team to a Public Relations Society of America (PRSA) Silver Anvil award for excellence in PR.
During the podcast, Ali spoke about:
- What public relations is and why it’s important
- Tools for monitoring your online reputation (with tools like Radian6)
- Tips for reputation management and building your authority status online
- How to effectively communicate during a crisis
- Keys to building and maintaining awareness with your core audience
You can check out the podcast below: