You’ll hear Internet Marketers perpetually talking about niches, and they’re usually centered around product or brand categories, such as the Nintendo Wii or Ps3 game consoles, or weight loss/hair loss products or ones related to diet and fitness.
But how about going beyond these to look at seasonal niches.
They could be underserved by Internet Marketers who might be clustered in the ‘traditional’ niches…
Take a look at the Google Trends charts for 3 holidays I’ve selected:
While Christmas has high demand, it likely will have a huge number of marketers creating niche sites intended to cater to this holiday. So it likely will be as competitive as the product niches like weight loss.
Going by our gut feel, Valentine’s Day is a seasonal niche which will likely be overserved too.
My preliminary research indicated that Easter is a holiday which doesn’t have much competition.
So even though you might have less demand, the fact that you might have fewer competitors means that you’d have a higher probability of monetizing more successfully from that niche.
Other occasions like Thanksgiving could offer possibilities as well.
However, your success will depend on how well you are able to match the monetization strategy with the seasonal niche.
As you’ll observe from the charts too, the demand is cyclical in natural and can be expected at the same time every year.
Knowing this, you can plan campaigns 6 months ahead of time and continue to reap rich rewards year after year.