I was talking to one of my DigitalKeiretsu members who’s been feeling frustrated recently.
What do you do when you are blogging every day, and nothing’s happening.
Nothing’s happening? I asked.
Well, I got 23 visitors a day, maybe one Adsense clickthrough. I haven’t made a single sale yet.
Hmm, I pondered and pointed to a sign in the distance:
Well, let’s talk about this then, I offered.
I’ve been working on it and nothing’s happening, he moaned.
I see. How much time have you been putting in?
Well, every spare moment I have. Maybe an hour every day or two days.
I think that’s the problem. We talked about it more and he’s got a plan to put into action.
Here’s the rub: too many people take any aspect of Internet Marketing, whether it’s blogging, affiliate marketing or adsense as a hobby.
But I’d like to challenge you to think of it as a business.
If you don’t, there’s major consequences to consider.
Consider this for a moment:
How’d you feel about someone who:
- Checks their email every 3 days
- Sometimes replies you a week later
- Updates their blog once a week. Maybe once every 2 weeks.
- Has no idea what the affiliate product they’re marketing contains, or if it works with a certain computer configuration.
Would you be inclined to go back regularly?
I didn’t think so.
The Internet though vast, is still a small community at times.
The inside happens at many of the big Internet boys are subjects of lunchtime conversation in as far flung a place as Singapore (literally halfway around the world).
Your reputation and credibility may be swayed sometimes by hearsay and rumor.
The Internet sometimes moves faster than facts can permeate.
Given all this, do you think checking your email will cut it?
I suggested to him that a major change in strategy is in order.
Here’re some tips to jump up in the rankings (pick your poison) and drive traffic.
- Update at least once a day if you can. 2 or 3 times if you want to get noticed.
- Quality is more important than quantity. One quality post is prefable to 2 mediocre ones.
- Talk to your blog visitors. Carry a dialogue with them in your blog comments. A double-sided interaction will bring you much further and faster than just one-way blog posting
- Answer emails within 24 hours. Immediately if you are able to.
- Be polite, you wouldn’t know if “XYDDJS” might’ve been the guy who bought $500 worth of affiliate marketing products from you.
- It’s a 2-way street. Treat others as you’d have them treat you.
One of the most crucial success factors is to be disciplined.
Everyone’s enthusiastic about a project in the beginning. The winners stick it out.
How’ve your own experiences been?