About Andrew Wee

Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

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Affiliate Summit East 2011 Discount Code and Preview

If you’re just looking for the ASE2011 discount code/coupon code, you can follow these steps:

1) Click to go to the Affiliate Summit website. (opens in a new window)

2) Click the “Register now” link.

3) At the registration page, use the discount code “ASE11WIAW” (it’s good for 10% off silver, gold, platinum or diamond)

PS: The prices for early bird registration end May 20th (Fri). If you’ve been procrastinating or waiting for some reason, perhaps the increase in price after May 20th may motivate you.

Ok, let’s look at some of the details for Affiliate Summit East 2011 (also known as ASE2011).

The upcoming conference is back in New York.

  • When: August 21-23, 2011 (Sunday to Tuesday)
  • Where: Hilton New York

I suggest flying in or getting there on Saturday and taking it easy during the day and meeting up with friends or arranging meetings that evening.

Some affiliates have been known to party hard on Saturdays before the conference begins, then have to nurse a pounding hangover the next 3 days. Generally, not very fun.

New York is generally more expensive than Las Vegas (where Affiliate Summit West is typically held).

The turnout tends to be smaller than ASW – this means you have more time to meet up with your advertising or CPA network reps, and have more time to networks with other affiliates.

Vegas seems like a flurry of parties and non-stop meetings, so the pace at New York might better suit you if you’d like to turn things down a notch.

Having said that, ASE2011 will feature 4 keynote speakers – I’ve heard Seer Interactive’s Wil Reynolds speak a number of times and he always delivers great stuff. I had a look at the other 3 speaker’s bios too and they looked pretty interesting, even if you’re probably not going to follow their business model.

As always, be sure to check out the Meet Market on Sunday, even if you might miss some workshop sessions.

The conference sessions look interesting, although the speakers aren’t all listed yet (I believe they’ve probably not submitted their speaker agreements yet).

I’ll post more about the sessions as more info become available in the coming weeks.

In the meantime, you might like to get your ticket.

Which one to get?

If it’s your first time, you might like to get the Diamond or Platinum pass which gives you access to all the workshop sessions. They’re kinda like “all access” passes.

The gold and silver passes are good if you’re mainly there to check out the tradeshow and have meetings, cos you won’t have access to most of the workshops.

Here’s the registration info again:

1) Click to go to the Affiliate Summit website. (opens in a new window)

2) Click the “Register now” link.

3) At the registration page, use the discount code “ASE11WIAW” (it’s good for 10% off silver, gold, platinum or diamond)

PS: The prices for early bird registration end May 20th (Fri). If you’ve been procrastinating or waiting for some reason, perhaps the increase in price after May 20th may motivate you.

Create like a god. Command like a king. Work like a slave.

Psst. If you missed it, the secret to Internet marketing is contained in the title to this post.

That mantra also happens to be the subtitle of Guy Kawasaki’s Rules for Revolutionaries (first published in 1990s), and still equally relevant today.

There’s a paradox/dichotomy with Internet marketers. Almost all of us have the potential for unlimited income, but the vast majority (ie: more than 90%), work less than an hour a day.

That’s excluding time spent on twitter, facebook, watching youtube videos, reading ebooks, chatting on AIM. That’s less than one hour of purposeful, meaningful, goal-direct work each day.

The other “law” is that your amount of meaningful work is directly proportional to the amount of income you generate.

So that time spent goofing off translates into throwing away potential income too.

Deciding to be an “internet marketer” could mean spending time after you finish your day job, after you’ve eaten your dinner/supper and sitting at your table, trying to figure this “internet thing” out. I have a lot of friends and acquaintances tell me they want to “do what I do”, and then they go on to talk about how working from home would be great for them, how they’re really good at marketing/writing/creative stuff and they would make an excellent internet marketer.

So, like a fool, I give them an idea to work on, and they buy into the idea, they see they can do it, and I finish off the conversation with… “Remember, more than 90% of people give up after the first day, of the rest, 90% of the guys left give up after the first week. So only 1 out of 100 ever gets anything done.”

After promises that they’ll be that one outstanding individual, they go off to do their thing.

Two weeks later, I speak to them and they’ve got a lot of stuff to tell me. Mainly a lot of reasons why they didn’t do anything. Usually a combination of either:

  • School
  • Kids
  • Relationships
  • Their day job
  • Stress, fatigue
  • A lack of drive
  • A loss of confidence
  • Or they bought about $100 worth of books off Amazon, but haven’t had time to read a single book.

Which is a little disappointing because I gave one simple thing for them to do. If they had done it, they would have made $10, $20, or maybe even $100.

Even if they’d have made their first $1, it’d drive them to go on.

I’m fairly sure, it’s not anything specific to Internet marketing, e-commerce, being an entrepreneur.

It’s got everything to do with your drive, your motivation, your ambition.

It’s free to say you want to have a lofty goal, but it takes real cojones to do something about it.

Are you going to fail if you try it?

Possibly, and the probability is pretty big, especially if it’s something like CPA marketing, or using a new traffic method like PPV.

Are you going to lose money?

Heck yeah, possibly a lot of it too.

In sci-fri writer Frank Herbert’s “Dune” series, the protagonist Paul “Muadib” Atreides is put to a test by the Bene Gesserit order.

His hand is put into a box and it feels like the flesh is being burned off it and his hand is being torn apart.

But he survives this test because his mother Lady Jessica has taught him a mantra, the “Litany against fear” which goes:

I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing.
Only I will remain.

Besides being my favorite sci-fi series, Dune also contains one of my favorite quotes.

Substitute “Fear” with “Failure” or “Adversity” and you’ll realize that anything worth the effort is going to involve some degree of pain.

If you’re starting something new, it’s going to take time to master it.

In all likelihood, you’re going to spend about 8 to 12 hours a day just figuring out something new – whether it’s blogging, social media, PPV or CPA.

Once you’ve understood the basics, it will probably take 4-6 hours a day to fine tune what you’re doing.

And in the third stage, you can probably get things going smoothly and you’ll be able to maintain your level of earnings with just one hour of effort a day.

How long will it take to go from stage 1 to stage 3?

It varies from individual, but typically the ones who aren’t afraid of fear, or don’t let it become their mind killer move much faster through the stages.

If you haven’t been brainwashed by some of the talk of buying a business-in-a-box or a pack of 2,506 ebooks to kickstart your e-commerce business, you’ll usually start out on a better footing.

To address some emails I’ve received:

“What’s the fastest time it will take for me to earn $xxx per month from websites/affiliate marketing/blogging?” – I suggest that rather than shoot for “fastest”, it’s better to bone up on your fundamentals. I’ve noticed that these “fastest” methods tend to rely on learning one method (usually blackhat) way of doing something and these generally last a couple of hours/days/weeks depending on your luck. Then you’re left running to learn another “trick”. You’re not building a business in my opinion, you’re just hustling for some spare change.

“Does it work?” – I could tell you I’ve been doing this for many years, but I guess you won’t know for yourself, until you’ve tried it out, will you?

“Can you coach/mentor me?” – I’ve not offered this for a long time (since 2008 I think). Unless you have an interesting project proposal/joint venture in mind, I’m wholly focused on long-term projects. If you’re newer or looking at bringing your earnings to a higher level, you should check out PPV Playbook. I’ve mentioned it a number of times, and you can check out a write-up here.

By the way, PPV Playbook discount codes are still available.)

“Will more Friday Podcast episodes be coming out?” – While I produced the series, it took a fair amount of time and resources. With two young kids and a number of ongoing projects, there’re no plans to continue it at this time. You can check out the archive here though).

“Will you be blogging more regularly?” – I was inspired after meeting FinchSells (aka Martin Osborn) last week in Singapore. He claimed that he was blogging about once a week now. I wasn’t going to call him out on it, but he seems to be blogging every 2 weeks, so I guess he’s a big fat liar. Now that my gnarly taxes are out of the way, I plan to publish a post every week. So check back often.

New PPV Playbook discount codes available…duh, winning!

I didn’t realise that it’s been about 2 months since my last post.

I’m working on a Facebook-related project at the moment. Some of you may know what it is, though the formal announcement will only be coming out in June. It doesn’t have anything to do with e-books, FB Ads, CPA offers, lead gen on Facebook (not directly anyway). So I’ve fallen behind on the blogging. (The fact that tax season has started probably isn’t helping either. Although I hope you have got your tax brain and tax-related campaigns fired up).

My top recommendation for an Internet marketing resource remains PPV Playbook.

Don’t let the name PPV make you think that it’s only Pay Per View related.

The other sections on social media, PPC, media buys are pretty active.

I’ve also been giving out probably 100 discount codes till I ran out of them.

I have a couple of new ones. Like the other codes, they give you a $10/mth discount off the $67/mth subscription. It likely won’t make or break the bank, but having an extra $120 per year to do more testing is always a nice sweetener in my book.

Try it out for a month and see what it does to your earnings and your business (especially if you take action).

For various reasons, people are not able to contact me via my contact form, nor receive my emails.

I suspect it probably has to do with hotmail, yahoo and sometimes gmail arbitrarily filtering email into the “junk” or “spam” folder (but when they themselves are selling you their own products it ends up in your inbox. Neat, huh?).

So to make sure you get your code, you can friend me on facebook at: http://facebook.com/whoisandrewwee and put “blog reader” or “PPV Playbook discount code” in the comments.

I’ll get in touch, typically within a couple of hours and send you the info on redeeming the PPV Playbook discount code.

So the 3 steps are:

1) drop me a friend request at http://www.facebook.com/whoisandrewwee , include “blog reader” or “ppv playbook discount code” in the comments.

2) send me a private message requesting the discount code.

This should not take more than a couple of hours, or a day at the most.

3) prepare to win…

In case you’re new to PPV Playbook, here’s a link to a review I did last year (but follow the process I’ve listed in this post to get a discount code).

Your 2011 New Year’s Resolutions And Your Online Business

Back in November/December last year, it seemed a good idea to set aggressive business goals, if you’re into the business of creating New Year’s resolutions. You might even have gone aggressive to set something that was 10x what you achieved last year. In motivational/NLP talk, you’d call this a “stretch” goal.

We’re half a month into 2011 and there’s good news and bad news.

The good news is that half your competition, who had set aggressive goals/resolutions, have given up on what they had said they would do. Maybe it was because they woke up the morning after and decided it was too much work. Some might have hit the first bump on the road and given up immediately. So whatever competition you might have foreseen in your niche might have just taken themselves out of the game, 2 weeks off the starting blocks.

Here comes the bad news.

If you’re unlucky, you might be one of those who’ve also dropped out on your plans to step up to the next level. Maybe you’ve decided to settle for the “same-old same-old”.

So the one thing that isn’t taught in any ebook, seminar, course, or $50,000 mentoring/coaching programme is how to kick yourself in the pants to be hungry enough to put in the time and effort to reach the goal you had set for yourself.

Sure, most of us would like to buy that Ferrari, big house, go on a round-the-world trip. But the reality is probably only 1 out of 1,000 marketers are there will actually do it.

The other 999 are probably happy to sit on their butts, dream about what they’d do with the cash, and conveniently forget about putting in effort to get the whole thing moving.

To help your online business prosper and thrive, it needs to be more than just “work”. Ideally it should be something obsessive that drives you to want to keep working till you find the winning formula.

Maybe times it might be a specific website target or keyword for a PPC, PPV or media buy campaign.

It might be a particular cost-per-sale (CPS) or cost-per-action (CPA) that you find is going gangbusters for you.

Whatever it might be, you need to figure it out.

This will likely require having to grind to get yourself there.

Does it mean that everyone who puts in 8 hours of solid work in your online business is guaranteed to succeed?

Not necessarily, but your chances of success are significantly higher.

Looking for more ideas to kickstart or grow your internet business? Be sure to check out my “Making your online business work in 2011″ post“.

Making your online business work in 2011

Although I haven’t been blogging as often in recent months, I’ve been receiving emails about getting your online business started and scaling your sales and profits. I’ve been responding to many of these emails and will probably post the most frequent ones here as many readers have the same type of questions.

Here’s a recent one on getting started, especially if you’re:

  • new to internet marketing
  • struggling to generate a profit, if you’ve been trying out stuff for some time.

Here goes:

Advice from friends/how to get started: Does PPV work/is it tricky?

Before taking anyone’s advice, I would look at my friend’s internet business to determine how credible he or she is.

In most cases I will ignore how long they have been doing it for, and instead get a feel for how successful their business is.
Are they making $100/day? $1,000/day? $10/day? $10,000/day? $1/day? $0/day?
That would be my first guide to how successful they are and whether I should follow what they say.


Using free vs paid traffic:


Everything has a price.
Paid traffic requires capital.
“Free” traffic requires time investment.
You need to know the value of your time.

If your hourly worth is $x/hour, that means each hour you work – whether at McDonald’s, at a 9-to-5 job, working on elance/odesk, etc, you could be making $x/hour.

So if your internet business is making $1/hour, and you could be making $6/hour at McDonald’s, you would probably be better off working at Mickie D’s.

The exception is if you’re able to scale your online business from $1/hour to more than $x/hour within a reasonable timeframe, you should focus on your online business instead.

How to grow your earnings from $x/hour (your current income level) to $y/hour (your intended income target).

You could:
1) read blogs, forums (usually free)
2) buy ebooks
3) buy courses
4) purchase a subscription to a membership site
5) attend workshops
6) invest in coaching (Marketing expert Jay Abraham has coaching programs costing $250,000 per year, plus a percentage of your revenue)

The options I’ve listed above are listed in order of cost, from lowest to highest.
Sometimes, you could get high quality training from a cheap source, like a blog like Mr Green or Finchsells.

A lot of time, you will get parity on your investment (ie: you get what you pay for).

My recommendation for the past 2 years has been to invest in PPV Playbook, a paid membership site. (be sure to check out the PPV Playbook discount code if you might be interested)
Although PPV Playbook’s focus may seem to be on PPV marketing, the paid forum also has comprehensive sections on SEO, PPC, media buys, social media. It also has other sub-forums focused on growing your business, managing your time and business assets.

Is PPV Playbook for everyone, including newbies?
Probably not, if you’re not serious about your business, you probably won’t take action anyway, so you probably will have difficulty growing your business anyhow.

If you’re broke, you will probably struggle to find the time or cash to do anything effective, my advice is to build your capital.
In starting any offline retail business, you’d probably need at least $50,000 of operating capital to get started – fitting out a retail shop space, purchasing inventory, rent, utilities, etc.

So while an online business is low cost, to say it will cost nothing, in terms of time or investment, is not being entirely honest.


PPV Playbook has a series of tutorials (including videos) and is constantly being updated.
It also has case studies and members share tips and strategies to help you set up and optimize your campaigns.

The focus is on building a long-term profitable business.

Affiliate marketing training: the bottomline

I take a look and have gone through most of the products and training in internet marketing and affiliate marketing.
Everything from $10 ebooks, all the way up to high ticket coaching programs.
I’d put PPV Playbook among the top resources for these types of products.


I can’t say that EVERYONE will benefit, but if you’re serious about generating online income (especially if you’re tried for some time and aren’t getting the results you desire), you might like to try PPV Playbook for at least a month, and get some campaigns up within 7 days of joining (not taking action is a recipe for failure too.).

Interested in checking out PPV Playbook?

Be sure to mail me for a discount code.

PPV Playbook Discount Code Update (Dec 2010)

An update on PPV Playbook discount codes (save more than $100 per year).

I still have a few left.

However, some who have emailed in from their hotmail/yahoo/gmail accounts are getting my emails filtered into spam/junk folders or getting them deleted before it arrives at their inbox.

I’d strongly suggest emailing from a gmail account or better yet, your own domain, with a request for the discount code.

Alternatively, you can put in a friend request at Facebook (http://facebook.com/whoisandrewwee), put “blog reader” in the personal notes.

And drop me a personal message regarding the PPV Playbook discount code and I’ll mail it to you.

Read more about PPV Playbook here.