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Social Media Getting Too Close For Comfort?

Note to self: Do not keep the bulk of tax filing till the last month before taxes are due.

In the midst of shuffling paper around for hours and hours in my office (a real joy), I’ve been listening to episodes of Geekcast.

What I like about Geekcast’s easygoing, conversational banter between Shawn Collins, Lisa Picarille, Jim Kukral and Sam Harrelson is that it’s pretty stream-of-consciousness and more shoot-from-the-hip compared to a more produced program like Lisa and Shawn’s Affiliate Thing or Linda Woods’ Affiliate Marketing Insider.

It’s like talk radio for the internet marketer, and goes beyond the affiliate marketing/affiliate management/blogging/social media borders to cover all things “geeky”.

In the latest episode Web 2.0 is the Devil, (yes, it’s still a dirty word) – it’s interesting to hear about the dirty word beyond it’s traffic and monetization implications to get into the guts of the zeitgeist or spirit of social media.

As Lisa mentions, how do you separate your twitter stream and create a divide between the public and personal messages – how do you create twits that your boss or employees or clients can’t access?

It kinda reminds me of the early days of email, before email folders where everything sat in one massive “inbox”.

Right now, social media is still at it’s rudimentary “1.0″ stage, where everything is dumped into one huge social channel.

You can follow Scott Jangro’s post and pull up extra commands to try to manage your twitter stream.

Or follow his advice to un-follow people and just follow the ones you like.

On another note, Facebook has create a provision for “limited profiles” where you can selectively adjust your Facebook profile so your cell phone, email address, mailing address don’t show to people whom you’ve just met.

But back to twitter…

How do you filter your updates (AKA “content”).

Do you create a “Fake Steve Jobs” or “Private Lisa” persona and have friends subscribe to that?

But it would show up on their list of “Following” users – unless the people you are following could be set to “invisible” or “private” which kinda defeats the whole point of social marketing, isn’t it?


Some advocates talk about curating (AKA moderating or censoring) the web.

But if you’re going to impose formal controls over the web, does that mean the “social web” becomes less “social” and more “formal”?


These discussions may not seem to have a direct impact on your internet marketing business at the moment, but the intangible mechanics are sure to have a very real impact on your bottomline in the longterm.

Be sure to tune in to the Friday Podcast tomorrow, when I nail Sam Harrelson down on concepts you need to incorporate in your social media efforts. 

7 comments on Social Media Getting Too Close For Comfort?

  1. Jeremy Palmer
    April 10, 2008 at 11:53 pm (4579 days ago)

    As Lisa mentions, how do you separate your twitter stream and create a divide between the public and personal messages – how do you create twits that your boss or employees or clients can’t access?

    I have 2 accounts, but I only use 1 (quityourdayjob). I reserved my name (jeremypalmer) so nobody would take it. My company and I are one in the same. QYDJ is a part of who I am and my online brand. When people do business with QYDJ they’re doing business with Jeremy Palmer. On the other hand, friends know I spend a lot of waking hours every day on QYDJ, so I don’t see the need to maintain two separate accounts.

    If I were Microsoft or Apple I would probably do it differently, and setup a dedicated account for my company.

    How do you filter your updates (AKA “content”).

    I generally follow everyone that follows me – as long as they’re not a Twitter Spammer. It’s not hard to do when you’re following a few hundred people. That may change if I start following more than that.

    Twitter tells me who these people are and helps me develop a personal relationship with them, which I think is very important in business and life.

    The only thing I filter on Twitter are mobile updates. For example, I have mobile alerts on my closest friends and people breaking big news e.g. Michael Arrington.

    Great post Andrew!

  2. Jagdu Fresno
    April 11, 2008 at 8:33 am (4578 days ago)

    Social media can be very dangerous on a professional level. One of my clients hired me to fix some search engine results showing his arrest record that a potential employer brought to his attention!

  3. Andrew Wee
    April 11, 2008 at 2:19 pm (4578 days ago)

    Hi Jeremy,
    Good points.

    Would you put personal stuff in your QYDJ twitter stream though?

    IE: do you have a private/public life separation?

    Or how do you deal with that?

  4. Jeremy Palmer
    April 11, 2008 at 2:39 pm (4578 days ago)

    I do put a lot of personal stuff in my twitter stream – e.g having beers at the football game, watching movie with kids etc. I want people following me to know who I am.

    I do make it a point not to micro blog about things that are too mundane, and I don’t twitter 30x a day. I mix personal and business.

    I do have a public/private separation, but if I consider it a private matter – I just don’t broadcast.

  5. Andrew Wee
    April 11, 2008 at 2:43 pm (4578 days ago)

    Good to know.

    Just a matter of time before the social networks go up a level and have a “social sub-folder” so you can put breakdown content into family/client stuff and stuff for everyone else.

  6. Jeremy Palmer
    April 11, 2008 at 2:49 pm (4578 days ago)

    I agree with the idea of a social sub folder. Makes a lot of sense. I follow a lot of people, and there are a # of posts that I would rather not read. Would be nice to have that filter. Part of Twitter’s beauty is it’s simplicity, but adding a few features like this would make it a lot nicer.

  7. Andrew Wee
    April 11, 2008 at 3:07 pm (4578 days ago)

    I guess in it’s earlier iteration, the creator might’ve figured you’d have about 50 followers and maybe you’d follow about 10 of them.

    If you’re following more than 20 prolific twitterers, it’s gonna get busy…plenty quick!

    Let’s see if they fix it, else how about teaming up to work on something?


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