Posts Tagged ‘scott-jangro’
Longevity is the name of the game if you want to be in business on the internet for the long term. With that, scraped content affiliate sites, blogs republishing RSS feeds verbatim, mashups recycling content from Wikipedia, can expect short term traffic, but seriously, who is going to go back to one of these sites?
It’s important to look at long-term strategies to get your business on a solid foundation. That is, if you don’t want to find yourself scrambling from one rock to another, as your “empire” sinks into the sand.
Let’s look at some ways to build up personal credibility, especially in the vastness of cyberspace, where a billion websites are calling out for attention.
Here are some essentials that every website should possess:
- Background and Biographical information
At the least, you need an “About” or “About Me”, “About Us” or “About Andrew” / “About (insert your name)”. And having text like “This is an example of a WordPress Page” doesn’t count either.
People want to read and possibly do business with people they know. And “knowing” goes beyond a run-of-the-mill “XYZ Inc is a leading Fortune 500, Inc Hot 100 Tech Startup”.
Pfft. These awards carry some weight, but if you take a second to think about some of the leading tech companies like Dell, Apple, Microsoft, the names Bill Gates, Michael Dell, Steve Jobs come to mind. Personalization if not just a “strategy”, it should be the cornerstone of your success if you want to succeed online.
Going beyond a mention of yourself the person, going a little deeper to (more…)
I’m listening to Geekcast ep 16 with guests Scott Jangro and Todd Crawford. Much funnier than the regular series (I think Lisa Picarille’s presence helps up the content quota on both Geekcast and Affiliate Thing). Perhaps it’s time to break the Geekcast into 2 separate sessions (1 content-driven with Lisa and/or a guest on) and a “frat boy” humor edition focused on Stadium Pal, Hand Teddys (sic?), Man-dles, being unable to pee in airplane toilets, etc. (language may be NSFW)
Sam talked about Todd’s new blog, be sure to check out Todd Talks. If you’re nice, you might even hear about his secret project…
This week also saw the launch of Sam’s new RedHatBlueHat political podcast. (and if you’re following the industry, political blogs are quite the money rakers…)
In other news, I’m getting blog consultants to work on the this blog and there’re a number of neat enhancements coming up. You’ll see the weird MySQL errors popping up when you post comments, but they do end up in the moderation queue. If you posted a comment and didn’t see it published, chances are you dropped a “nice post” or “come and look at my site -> [link to made for adsense or ebook opt-in page]. Your name makes it into the master blacklist of bloggers too…
I’m posting twitter updates more often too. Twhirl seems to be working like a charm.
I got a bunch of schwag from CPA network Market Leverage (Thanks Debby and the ML crew!) and have been playing with the Flip Ultra that came in the goodie bag. I’ll post an update next week.
I’m getting snowed under, even with following 92 twitterers, possibly because I live 12 hours in the future (GMT+8 vs GMT-5 for most Americans), and there’re pages of back tweets when I wake up every morning and check out my twitter account.
I am probably behind the curve when it comes to picking up new-fangled technology, unlike Shawn Collins, Scott Jangro and Sam Harrelson.
On a recommendation from Kerri Morrison (AKA @kmore) , I checked out Twitterific.
Oh great…it’s Mac-only. I typically keep my MacBook on a pile of Cat5 ethernet cables under my desk most of the time and I don’t think I’ll be firing it up, so I can burn more time on twittering…
Twhirl looks like a better alternative – it’s Windows and Mac OS X and I see a number of people sending updates using it.
I’ll probably check this out.
Anyone have experience? What do you recommend?
I don’ think I’ll venture into Pownce territory till next week, as there’s quite a bit of site development on a couple of new verticals I’m working on.
Aside from being one of the most respected figures in the affiliate marketing industry, Scott Jangro is a guy who’s making waves with a number of his projects over at MechMedia.
I got an insight into how he’s structured one of his web properties, CostumZee, said by top affiliate Jeremy Palmer to be the largest affiliate for costumes online.
But more importantly, the biggest takeaway is understanding how Scott thinks and how he conceptualizes and executes a project. I like his system because I have a similar approach to running my internet business too – it’s everything to do with being around a year, and even 10 years from now.
Check out the Friday Podcast:
Scott Jangro resources:
I have to thank Jeremy Palmer for helping introduce a new routine for me this week.
Because of the BlackInkProject, I’d been waking at 5am (later rolled back to 545am) to make it for his live affiliate training (3pm PDT is 6am in Singapore…)
If you’re already an affiliate marketing veteran, what you’ll take away from Jeremy’s lessons is not what he says on the surface, but also “what lies beneath”. Look beyond the surface and you’ll get an insight into how he strategizes his system, develops a process and applies that process with ruthless efficiency when approaching a new niche.
So if you’re on the forums asking “I want to start a shoe blog, I hear they make good money. How do I start?” you’re probably barking down the wrong track.
Instead, take a moment to map out your goals/outcomes, develop a plan of action and be prepared to change course along the way.
As someone who made it to the sophomore year as an EE/CS (electrical engineers, computer science) major before dropping out and making a minor switch to creative writing and psychology, I’d like to think that one thing I’ve carried over from my 2 years of engineering is a systems-based approach to building a business.
Which totally echoes what Scott Jangro mentioned during the recording of our Friday Podcast session.
If you haven’t read between the lines in the affiliate and internet marketing blogs out there, and go beyond the “make quick cash” ebooks you see being flouted and touted and pimped all over the place, you’ll see a trend towards building a business online. And it’s no “big shock” or suprise either.
If you look back historically at the first salesmen selling snake oil and other miracle cures, they were soon supplanted by guys who were the real deal.
Do you think the online world is going to play by different laws?
So just like the dotcom crash of 2000 wiped out the guys who had (more…)
Here it is: the discount code this month at domain registrar Namecheap this month is “AprilShowers”. [works great in tandem with BlueHost shared webhosting]
I know it works because I just got a new domain there a couple of minutes ago. More on that later.
Just a note about “Super Affiliates”, I was chatting with Kim Rowley last night about marketing techniques and mentioned the power of video blogging and YouTube.
I wake up this morning and she’s posted a VIDEO product review post at her shopping site TechTheStyle.
If that’s not enough, her partner Pat posts a VIDEO followup a couple of hours later here. (I dig the window blinds which gives his video a “Max Headroom-ish” feel and I thought the timecode gave it a techy/industrial feel).
If you’re still suffering from “structured procrastination“, I say “bull-crud”, get off your behind and do something, instead of just wondering why folks like Kim and Pat are so “lucky”…
Back to the domain, I got a new one – AndrewWeeLive.com – the nice ones I was hoping for were taken already.
The site will be more personal in nature, a theme that I connect with, especially with the recent Sam Harrelson AffiliateFortuneCookie podcasts and the Scott Jangro “JangroCast” (should “JangroCast” be a new trigger term for “Sorry, Jangro“?)
It will also give me a reason to use my new MacBook as more than as just a paperweight.
Anyone have any tips/suggestions on getting started on the Mac?