Can Affiliate Link Disclosure Go Too Far?
There’s a ruckus in the social marketing space with some analysts like Jeremiah Owyang talking about the repercussions (mostly negative) about embedding affiliate links in social media (Twitter for example), while internet marketers like Shawn Collins, Linda Buquet and Lisa Barone basically saying that going the additional step of labelling every affiliate link with a (aff) as being pretty silly/stupid. So what’re we supposed to take away from this? Can affiliate link disclosure go too far?
Brian Clark has also stepped in with the legal perspective on what’s kosher and what’s not, when it comes to “word of mouth marketing” AKA social media.
So taking a look at social media for a moment, the medium is very personality-based – we follow individuals (or maybe Britney Spears’ manager firing out tweets on her behalf), and hence there’s greater (more…)