I had the opportunity to discuss topics shaping the affiliate marketing industry with Haiko De Poel Jr, founder and owner of the ABestWeb affiliate marketing forum for my Friday Podcast series out this week.
During the course of our conversation, the topic of the value added to the affiliate-merchant relationship came up multiple times, and it’s certainly a point worth focusing on, especially if you’re in the affiliate marketing game for the long haul.
Let’s start off with the definition of “value” for affiliates.
As a performance-based affiliate, you’re only paid upon the successful purchase or adoption of a product or service you’re promoting. In the past and also today, value manifests itself in making your affiliate site more visible than the merchants. In some cases, this means having your site show up when someone types (more…)