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Posts Tagged ‘drm’

When’s The Internet Going From 2.0 To 2-Way Media?

Here’s an interesting item from WebProNews, The Artist Formerly Known As Prince (or is it Prince now that the copyright hold on his name has been dropped…) is trying to take action against the big kahuna of file sharing Bittorrent sites – The Pirate Bay, Youtube and eBay over alleged copyright infringement of his name and intellectual property.

Somewhat ironic considering he had a promo with a British Sunday newspaper to give away copies of his “Planet Earth” CD free with a particular edition.

Already the Prince video clips are going up faster than older ones are being taken down at Youtube. Is this really a battle worth fighting for?

When products were physical – in the form of a CD, DVD, book, manual – it was easier to maintain copyright. When Prince distributes his CD free with the UK paper, were the CDs imprinted with “Promotional CD – Not for Sale”? Did they say “Resale Rights granted”?

And if you give away media and content free in one channel, how do you enforce pricing in another channel, whether it’s a iTunes store or in a CD store?

The moment something can be digitized, whether it’s an MP3, PDF, DOC, JPG or other digital media file, you can have legislature like the DMCA (digital millenium copyright act) and DRM (digital rights management) infrastructure in place. You can even password protect your files, but eventually these protective measures will be overcome.

Don’t get me wrong, because (more…)